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video game licensing

Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game

January 18, 2022

By Allison Watkinson TLL Reporter Electronic Arts has launched an expansive update to its licensed mobile game EA SPORTS FIFA Mobile, setting it up for live service for years to come. The game is produced under license from FIFA, and is among the world's most popular mobile sports games. The latest major update to FIFA Mobile provides an extensive overhaul and enhancements … [Read more...] about Video Game Licensing: EA Games Unveils Major Improvements to FIFA Mobile Game

Minecraft Smashes Record For YouTube Views

December 17, 2021

Video gaming is obviously a huge business, but people sometimes forget that watching other people play video games is also a lucrative sector in itself. That was demonstrated again this week as Minecraft surpassed one trillion views on YouTube, making it the most watched game on the platform. Minecraft has been around for a very long time by video game standards, launching in … [Read more...] about Minecraft Smashes Record For YouTube Views

Character Licensing: Teletubbies Ushered Into Metaverse By Azerion

December 16, 2021

By Allison Watkinson TLL Reporter Virtual Reality gaming company Azerion is bringing Wildbrain’s popular Teletubbies into the metaverse.  The licensing deal will see Teletubbies characters incorporated into the HotelHideaway and Habbo metaverses, with the release of virtual products. This promotion is in celebration of the brand’s upcoming 25th anniversary in 2022.  “This … [Read more...] about Character Licensing: Teletubbies Ushered Into Metaverse By Azerion

Video Game Licensing:  Ubisoft and Hasbro Launching Monopoly Madness

December 9, 2021

By Allison Watkinson TLL Reporter A new arena style video game called Monopoly Madness has been released for PC and gaming consoles by licensing partners Ubisoft and Hasbro. Monopoly Madness is an online multiplayer video game based on the well-known Monopoly board game. Although it is based on the classic board game and has a similar goal, Ubisoft and Hasbro have added many … [Read more...] about Video Game Licensing:  Ubisoft and Hasbro Launching Monopoly Madness

Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel

December 8, 2021

By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel.  The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel

Entertainment Licensing: Banijay Launching Second Big Brother Mobile Game

December 7, 2021

Banijay Brands has extended its licensing deal with 9th Impact for development of a new Big Brother mobile game. As well, 9th Impact is partnering with a leading free-to-play games publisher, Tilting Point, for the upcoming launch of Big Brother: The Game II. “Following the success of Big Brother: The Game I, we are delighted to extend our partnership with 9th Impact," … [Read more...] about Entertainment Licensing: Banijay Launching Second Big Brother Mobile Game

Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App

December 3, 2021

Apple has named the top apps in its app stores for iPhone, iPad and computers, and among them is a video game licensed from Disney's Marvel franchise. MARVEL Future Revolution, the latest collaboration between Netmarble Corp. and Marvel Entertainment, and Marvel’s first open world action RPG on mobile platforms, has been recognized as the ‘iPad Game of the Year’ in Apple’s App … [Read more...] about Comic Book Licensing: Marvel’s Future Revolution Named By Apple As Top App

Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership

November 8, 2021

A new app from Crayola debuted on the Apple Arcade store at Number One, inspiring the crayon company to expand its licensing partnership with Red Games Co. Crayola originally began working in close collaboration with Red Games as the developer for the Crayola Create and Play app. Thanks in part to its first place sales on its debut, Red Games will now take on day-to-day … [Read more...] about Video Game Licensing: Crayola App Debuts at #1 in Apple Arcade Thanks To Red Games Partnership

Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars

November 1, 2021

The toymaker Funrise has partnered with video game developer Psyonix to bring its popular Rocket League cars into the real world as remote control vehicles. In a deal brokered by IMG, Funrise is creating a full range of customizable and remote controlled Rocket League replica cars, including both mini-RCs and full size RCs. The replicas are based on some of the most popular … [Read more...] about Video Game Licensing: Funrise and Psyonix Partner On Rocket League Replica Cars

Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous

October 25, 2021

On the heels of the highly successful debut of its first game for Roblox, ZAG Games, a division of the award-winning global independent animation studio ZAG, has signed with U.S. game publisher GameMill Entertainment and French game developer Magic Pockets to create the first official Miraculous - Tales of Ladybug & Cat Noir console game. Based on the globally renowned … [Read more...] about Entertainment Licensing: ZAG Signs Deal For First Console Game Based On Miraculous

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