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Entertainment Licensing: Banijay Launching Second Big Brother Mobile Game

Banijay Brands has extended its licensing deal with 9th Impact for development of a new Big Brother mobile game.

As well, 9th Impact is partnering with a leading free-to-play games publisher, Tilting Point, for the upcoming launch of Big Brother: The Game II.

“Following the success of Big Brother: The Game I, we are delighted to extend our partnership with 9th Impact,” said Lex Scott, Commercial Director of Gaming & Gambling at Banijay Brands. “Bringing in Tilting Point’s publishing expertise, we are set to supercharge the upcoming game, and entertain Big Brother fans around the world with this unique and immersive experience.”

The multiplayer online reality TV game is available worldwide for Apple and Android devices and PC download. With a life-changing prize fund up for grabs, players can become virtual housemates, experiencing life as a Big Brother contestant. They must make strategic choices to remain in the house and ultimately become victorious. 

Big Brother: The Game has 2 modes – Housemate and Spectator.  The game is free to download, and the Spectator mode is free with optional purchases. To become a Housemate the player must use a Token to enter the House which is an in-app purchase or audition to get an existing Housemate to sponsor their Token entry.

“We have been building new house designs, new games and new mechanics like house juries, so I can’t wait for people to play on December 16 and hear what they think,” said Finn Krewer, Head of Development at 9th Impact.

Launching on Oct. 15, 2020, Big Brother: The Game I ran for 288 days and ended with Amy from Delaware beating 33,724 rival contestants, to walk away with a $33,000 grand prize.

Saad Khan, Vice President of Corporate Development and Business Development at Tilting Point, says Big Brother has been a leader in bringing the experience of reality TV to a massive mobile gaming audience.

“Big Brother: The Game has been defining the genre of Massively Multiplayer Reality TV games and the new tournament is introducing more gameplay innovation like real life auditions, so we’re excited to be extending the reach of this title to a global audience,” Khan added.

Big Brother first aired in the Netherlands over 20 years ago.  Since then, more than 500 series have aired across 69 markets, producing over 28,000 episodes.

More than 7,000 housemates from around the globe have spent over 35,000 days in the house, with over 5,000 live evictions.  The format continues to deliver hit primetime ratings in long-running markets such as the US, Canada, Brazil, Italy, and Israel, while continuing to evolve, with high-profile comebacks in Australia and Benelux.

 


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