The Licensing Letter

video game licensing

Sony Pictures Announces Three New Video Game Adaptations

By Gary Symons TLL Editor in Chief Sony Pictures is continuing its program of adapting top video games into films and series with three new adaptations. The new films and series will include adaptations of the runaway hit game Helldivers (pictured above), Horizon Zero Dawn, and Ghost of Tsushima. The announcements were made at the CES 2025 tech trade show, where Sony … [Read more...] about Sony Pictures Announces Three New Video Game Adaptations

Dead by Daylight Brings Junji Ito’s Chilling Creations Into The Fog

By Allison Watkinson TLL Reporter Dead By Daylight has partnered with manga artist Junji Ito to launch licensed in-game character cosmetics inspired by his award-winning horror stories. Junji Ito is a Japanese manga artist and author that has been terrifying horror fans with his distinctive art style and his imaginative tales since 1987. Ito's extensive selection of … [Read more...] about Dead by Daylight Brings Junji Ito’s Chilling Creations Into The Fog

Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings

TLL Staff Merchantwise has secured the first Call of Duty streetwear fashion collection with globally recognised streetwear brand Culture Kings. Merchantwise is a leading gaming and entertainment brand licensing agency headquartered in Melbourne with offices in Australia, the UK, Europe and China. The unisex collection, designed to celebrate two decades of Call … [Read more...] about Merchantwise Closes Call of Duty Streetwear Deal With Culture Kings

Samsung Boosts Gamer Adoption Through New Platform

By Gary Symons TLL Editor in Chief Samsung Electronics has just launched a new platform that is boosting mobile game adoption rates by an astounding 1,000%. Anyone who has designed and/or published mobile games or software knows that the first big hurdle to get over is just getting someone to dowload and try out your app. What Samsung has done is create a cloud … [Read more...] about Samsung Boosts Gamer Adoption Through New Platform

TLL’s November Licensing Roundup

Yellow Submarine Celebrated With Pure Silver Collectible Precious Sound and B.H. Mayer's Kunstprägeanstalt have teamed up to release a limited-edition, solid silver Yellow Submarine collectible inspired by the iconic film and song. The agreement for the licensed collectible was brokered by The Beatles licensing agent, Bravado International. Crafted from one ounce of .999 … [Read more...] about TLL’s November Licensing Roundup

“Mama Mia!” Super Mario in Sweet Deal With Hershey

By Allison Watkinson TLL Reporter The Hershey Company and Nintendo of America are launching licensed Kit Kat and Jolly Rancher candy packages that feature characters from Super Mario. The limited-edition Kit Kat and Jolly Rancher packaging includes a wide variety of licensed Mario characters from the franchises' Super Mario Bros. Wonder and Mario Kart 8 Deluxe … [Read more...] about “Mama Mia!” Super Mario in Sweet Deal With Hershey

EA Sports Licenses Women’s Hockey for NHL 25

By Allison Watkinson TLL Reporter Electronic Arts has signed a multi-year licensing partnership with the Professional Women’s Hockey League (PWHL) for EA Sports NHL 25. The move is another indicator of the growing popularity of women's sports. “EA Sports is proud to support the PWHL, which has pioneered the growth of women’s hockey in North America,” said EA Sports … [Read more...] about EA Sports Licenses Women’s Hockey for NHL 25

Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games

By Gary Symons TLL Editor in Chief Anyone who has developed a video game knows it's a serious pain in the you-know-what to license music from famous artists. But a company called STYNGR has come up with a solution. STYNGR has just launched 'Soundboard, which it describes as a "scalable music product allowing players to personalize their in-game experiences with … [Read more...] about Soundboard Provides Millions of Pre-Cleared Music Tracks for Video Games

The Moomins Return in Video Game ‘Sky: Children of the Light’

By Allison Watkinson TLL Reporter The social adventure game Sky: Children of the Light and the Moomin brand are teaming up for a special collaboration, with Season of Moomin available now through December 29, 2024. Built on Sky and Moomin’s shared themes of creativity, connection and diversity, this partnership invites gamers to experience an emotional story that … [Read more...] about The Moomins Return in Video Game ‘Sky: Children of the Light’