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Warner Bros.

The State of Girls’ Toys

January 22, 2016

By Karina Masolova 2016 promises to be bigger than ever for licensed toys and games. Category sales reached almost $7 billion in 2014, according to TLL’s Annual Licensing Business Survey, and are expected to grow this year. But amidst soaring success, girls’ toys have been seeing slumping sales, with giants such as Mattel and Hasbro reporting declines. To counter this, the … [Read more...] about The State of Girls’ Toys

Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year

January 15, 2016

By Marcy Magiera With Star Wars: The Force Awakens closing in on $2 billion in global ticket sales and continuing to topple box-office records on an almost daily basis a month after its opening, it's clear the latest installment in the sci-fi epic will continue to drive licensed merchandise sales throughout 2016—and beyond. Once The Force Awakens leaves theaters, there … [Read more...] about Turtles, Trolls and Other Movie Licenses That Will Challenge Star Wars This Year

Who’s News

November 13, 2015

MHS Licensing has brought on Cathy Anderson as an Account Executive. Licensing veteran Ivan Marco and business partner Conchita Romero have launched a new licensing agency in Spain. Marcrom Licensing's portfolio of brands includes Belen Esteban, Terelu Campos, Boris Izaguirre, Kiko Matamoros, Ylenia, La Liga, Munich, Keith Kimberlin and Kokonuzz. Beanstalk has appointed … [Read more...] about Who’s News

Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

October 24, 2015

By Karina Masolova Reported third quarter (3Q) sales from toy giants Hasbro and Mattel exhibited an interesting break along gender lines, with boys' toys outperforming girls' amidst depressed worldwide sales thanks to unfavorable exchange rates. More gender balance may be on the way, however,  with the girls' market expected to get a boost from the first interactive Barbie doll … [Read more...] about Mattel, Hasbro see Q3 Retail Sales Split Along Gender Lines

Star Wars Demonstrates Power of Franchises for Licensing, Theaters

October 24, 2015

By Marcy Magiera As this story was being written and The Licensing Letter’s semi-annual chart of movies with licensing potential compiled, Star Wars: The Force Awakens was breaking advance ticket sales records two months ahead of its Dec. 18 opening. Online ticketing sites Fandango and MovieTickets.com reportedly crashed for some users under the heavy traffic when tickets went … [Read more...] about Star Wars Demonstrates Power of Franchises for Licensing, Theaters

Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows

September 14, 2015

By Marcy Magiera With the fall TV season about to start, research shows that the new programs with the highest ratings and consumer intent to watch are based on properties that are already established. ABC's "The Muppets" (62% awareness), Fox's "Minority Report" (35%) CBS' "Supergirl" (34%) and NBC's "Heroes Reborn" (28%) have the top … [Read more...] about Awareness High of New ‘Muppets,’ ‘Supergirl’ TV Shows

Who’s News

September 8, 2015

Brad Globe steps down as President of Warner Bros. Consumer Products this spring with current DC Entertainment President & CCO Warner Bros. Interactive Entertainment Diane Nelson to oversee the division until a successor is named. Ian Rogers, the Senior Director Apple Music who created the online radio station Beats 1, moves to LVMH as Chief Digital Officer where he will … [Read more...] about Who’s News

What’s Hot & What’s Not in 2015 Licensed Entertainment Property Sales

August 6, 2015

By Glenn Demby 'Tis the season for corporate earnings reports. Highlights from major entertainment licensors Disney, DreamWorks and Time Warner: Hot: Disney's consumer products division which grew 6% to $954 million Not Hot: Spider-Man which was actually down for the quarter Hot: The Avengers, Frozen and Star Wars which drove growth in Disney consumer products Not … [Read more...] about What’s Hot & What’s Not in 2015 Licensed Entertainment Property Sales

Licensing to Theme Parks Builds Revenue & Brand Exposure

July 20, 2015

One of the editors of The Licensing Letter was recently at a party on the Universal Studios backlot when some fellow guests began, by their own admission, to "geek out" over the distant spires of The Wizarding World of Harry Potter, which is under construction for a planned opening next year. The attraction, based on the J.K. Rowling books and Warner Bros. movies, is expected … [Read more...] about Licensing to Theme Parks Builds Revenue & Brand Exposure

DC Plugs Into Girl Power

May 4, 2015

DC Entertainment, Warner Bros. Animation, Warner Bros. Consumer Products, and Mattel are teaming for a new girls’ property, DC Super Hero Girls, which will launch this fall across multiple entertainment content platforms and product categories. Designed to appeal to girls 6 to 12, DC Super Hero Girls focuses on DC Comics’ female characters before they discovered their full … [Read more...] about DC Plugs Into Girl Power

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