TLL Staff
The Rolling Stones have announced the launch of their first fine fragrance, RS No.9, in partnership with Nirvana Brands and Bravado.
Inspired by the band’s legacy and the cultural vibrancy of 1960s London, the fragrance combines rebellion and sophistication to reflect the spirit of the iconic rock group.
RS No.9 was developed by perfumer Catherine Selig, who sought to capture the band’s timeless influence and distinctive style. The scent features top notes of bergamot, lemon, and bourbon, mid notes of worn leather and labdanum, and base notes of oud, musk, and patchouli.
RS No.9 was brought to life after years of development by Selig, a perfumer renowned for her ability to create complex and evocative scents.
“This was a dream project,” Selig said. “I wanted to capture The Rolling Stones’ timelessness—their inimitable style, rebellious spirit, and the feeling of freedom their music still inspires.
“Every note represents a different facet of the Stones’ legacy, from their soulful melodies to their on-stage unpredictability,” she added. “This fragrance is a journey through their world, filled with richness, texture, and bold contrasts.”
The fragrance is presented in an apothecary-style bottle, designed to mirror The Rolling Stones’ RS No.9 Carnaby store in London. The cap is adorned with the band’s iconic tongue-and-lips logo, a nod to their enduring cultural impact.
Ken Rushton, COO of Nirvana Brands, which has steered this project through conceptualization, creation and development, said: “The Rolling Stones are ubiquitous in popular culture, and their influence on personal style is all around us, so this project with the band and Bravado has been a delight.
“Bottling the essence of The Rolling Stones in a unique and bold fine fragrance has been an incredible journey, and there is a whole lot more in the pipeline to come.”
The limited-edition fragrance, restricted to 999 numbered bottles, will be available for $99.99. It can be purchased at RS No.9 stores in London and Tokyo, as well as online. The launch marks a new step in expanding the RS No.9 brand, aligning the band’s influence with luxury and personal expression.