If you’ve never seen E-Blox, they look like what you’d get if you unleashed an electrical engineer on a set of Lego blocks.
The STEM endorsed kid toys were launched only four years ago, in 2016, by Art Seymour and his sons James and Joseph, who together have more than 90+ experience as entrepreneurs, inventors and designers in the educational toy and wireless industries.
Now E-Blox is combining their design smarts with the branding and licensing magic of Universal Branding and Media. The two companies have formed a licensing partnership in which Universal will seek out and deploy licensing opportunities with some of the world’s biggest brands.
“E-Blox is looking to expand their product portfolio with brand licensing in order to give children of all ages the building blocks to play, enjoy and discover,” says Joe Seymour, VP & COO of E-Blox. “If a child can imagine it, then with E-Blox they can build it. We are excited to expand our product offering with best in class brands with the expertise and experience that the Universal Branding & Media team brings to the table.”
Seymour says he and his family believe that, in the ever changing world of play, it’s important to introduce toys that utilize a child’s imagination while building their knowledge in the sciences and arts, and equipping them with the skills they need to succeed in the 21st century and beyond.
”With their plug-together bricks and modules, kids can build and create endless play patterns, from a robot with flashing eyes to an airplane propeller that spins,” Seymour said.
While E-Blox is rapidly becoming a leader in the educational toy space, Universal has long been an established trend setter in the licensing space.
Heidi Schwartz, VP of Business Development, says her team is excited to be working with such an innovative product suite.
“Universal Branding & Media is looking forward to working with E-Blox to develop branded products that will continue to stimulate a child’s imagination and storytelling capabilities,” says Schwartz.