The Major League Baseball Players Association extended its licensing agreement with Lids Sports Group granting the retailer rights to embroider the names, numbers and autographs (EmbroidiGraph) of MLB players on not only New Era MLB-licensed caps but also officially licensed t-shirts and jerseys.
Lids currently operates 936 headwear specialty stores, 151 sports fan retail stores and 57 team- and/or university-specific stores across North America.