Wargaming, the developer and publisher of the popular combat video game, World of Warships, has commandeered HMS Belfast to open a new gaming room for fans of the franchise, in a new partnership with Imperial War Museums. The video gaming room opened to the public July 8 in accordance with the UK's pandemic reopening plan. Visitors are being invited to the newly refurbished … [Read more...] about Museum Installs World of Warships Video Games On HMS Belfast
Authentic Brands Group Files For $10 Billion IPO
Authentic Brands Group has filed for an Initial Public Offering (IPO) that values the global licensing giant at $10 billion. ABG owns several fashion and sports brands around the world, and has now filed papers stating its intention to sell $100 million worth of stock at a valuation of roughly $10 billion. However, the number of shares to be offered is likely just a benchmark, … [Read more...] about Authentic Brands Group Files For $10 Billion IPO
Brevettar: A New Player In Global Sports Licensing
A new player hit the field in the lucrative world of sports licensing, as Brevettar announced July 7 the launch of its full-service licensing agency. The new company describes its mission as maximizing revenue by connecting best-in-class brands with strategic collaborations and licensing opportunities. As the exclusive licensing agent for Upper Deck, the worldwide leader in … [Read more...] about Brevettar: A New Player In Global Sports Licensing
Asmodee Appoints New Licensing Manager
Asmodee Entertainment is building on the success of its licensing efforts last year by appointing Etienne Bonnin as the company's new senior manager of media development and licensing. Bonnin comes to the position after spending 15 years at Glénat Editions SA, the largest independent book publisher in France, where he was the Rights and Licensing Director. In that position, … [Read more...] about Asmodee Appoints New Licensing Manager
Berenstain Bears Licensed For SolidRoots Games
The toy and game designer Solid Roots is previewing a new line of Berenstain Bears games in October, following a licensing agreement with Random House Children’s Books. The full launch of the line is expected to come out in spring of 2022. Random House and the Berenstain Bears franchise recently selected SolidRoots as its licensee to produce games "that appeal to a child’s … [Read more...] about Berenstain Bears Licensed For SolidRoots Games
OceanX Takes Over Crayola Experience
Crayola and OceanX Announce Partnership to Educate and Inspire the Next Generation of Ocean Explorers Crayola, the premier children’s creativity brand, and OceanX, a leading global non-profit ocean exploration organization, are partnering to bring the wonders of the ocean to the next generation through imagination and creativity in the first collaboration of its type for both … [Read more...] about OceanX Takes Over Crayola Experience
Cuteness Overload: Elmo Gets a Puppy!
Elmo by himself: Super cute. Elmo with a puppy: Massive cuteness overload. In a move that makes you think, 'why didn't this happen before?', Sesame Workshop is coming out with an animated special called Furry Friends Forever: Elmo Gets a Puppy. The special will also, of course, generate a new licensing program, beginning with the simultaneous launch of new Sesame Street books … [Read more...] about Cuteness Overload: Elmo Gets a Puppy!
SpongeBob Says “I’m Ready!” For Fanattik Partnership
The world's most popular sponge is heading for Europe this summer, as pop culture company Fanattik signed a licensing deal for Nickelodeon's SpongeBob SquarePants franchise. The deal, signed with ViacomCBS Consumer Products, will allow Fanattik to create SpongeBob-themed home decor, gifts, collectibles, and barware. The collection is expected to hit the European market … [Read more...] about SpongeBob Says “I’m Ready!” For Fanattik Partnership
Mattel Wins Licensing Agreement For PAW Patrol
Global toyco Mattel has won the PAW Patrol sweepstakes, signing a global licensing agreement for the franchise with ViacomCBS Consumer Products. The license allows Mattel to develop a range of toys and other items based on the upcoming theatrical release PAW Patrol: The Movie. What's particularly interesting about this deal is that PAW Patrol is a Spin Master product, and Spin … [Read more...] about Mattel Wins Licensing Agreement For PAW Patrol
ZAG Partners On Miraculous-Branded Kids’ Watches
The Animation Studio Signs Global Deal With Swatch Subsidiary Flik Flak ZAG has been on a global licensing tear with its global hit Miraculous, and now the popular toon will grace kids' watches around the world in a deal with Swatch subsidiary Flik Flak. ZAG says it has signed an exclusive global license (excluding China, Hong Kong, Macao and Taiwan) with Flik Flak for a … [Read more...] about ZAG Partners On Miraculous-Branded Kids’ Watches