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Osprey London Partners With 33 Joints on Shoe Line

WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has secured a deal with footwear company 33 Joints for a collaboration with the luxury British leather goods brand, OSPREY LONDON.

This partnership marks OSPREY LONDON’s first entrance into the footwear category, with the initial capsule Spring/Summer collection performing well across the UK and Europe, to be followed by a second Autumn/Winter line in October 2021.

OSPREY LONDON was founded in 1980 by 25-year-old designer and entrepreneur Graeme Ellisdon, with an investment of £500, making hand finished leather belts. Today the brand sells its collections of leather bags, accessories, scarves, boxed gifts, homewares and more across the world via its thriving B2C ecommerce site,, as well as through its UK chain of eponymous stores including a two-storey flagship in Regent Street St James’s.

“OSPREY LONDON has an impressive reputation for bringing high-quality leather products and timeless styles to consumers, and so the brand is ideally positioned to extend into the footwear space,” said Jennifer Gould, Brand & Retail Manager at WildBrain CPLG. “This stylish new partnership with 33 Joints, who are at the forefront of shoe design, is a natural extension to the brand’s existing product range and deepens its fashion accessory offering in a core category.”

The deal was brokered by WildBrain CPLG’s UK team on behalf of OSPREY LONDON, which the agency represents globally as part of its growing lifestyle portfolio. Already, the parties say they have formed a tight partnership.

“Working with 33 Joints on the first OSPREY LONDON footwear collections has been a true meeting of minds, with a shared passion for leather craftsmanship and design in full evidence,” said Graeme Ellisdon, founder and CEO of OSPREY LONDON.

The collection with 33 Joints reflects OSPREY LONDON’s strong design heritage, which will be interpreted across a full range of fashion footwear, including trainers, sandals, boots, slippers and wellies. Premium leather and fabrics are utilised across the line and all footwear styles will be available in UK women’s sizes 3-8 and men’s sizes 7-12. The debut Spring/Summer women’s collection, which has been handcrafted in Spain, features espadrilles, easy slider sandals and indoor-outdoor slippers.

“We are really delighted to work with such a worldwide reputable brand and our teams have worked closely together to ensure each style has unique detailing that fits in with the brand,” said Antony Nathan, Managing Director of 33 Joints. “We are looking forward to establishing OSPREY LONDON as a serious contender in the footwear market.”