The Licensing Letter

Gary Symons

Opinion: Hot Trends For A Hot Summer

By Alicia Rosa Brand Central Consumers are inching back towards “normal” as they get vaccinated and continue into the summer. New trends are starting to pop up, giving brands much to think about in terms of staying ahead of the curve. Take a look at the latest trends that we’re loving. Daisy Patterns 2000s nostalgia is peaking and with it comes fun daisy patterns and … [Read more...] about Opinion: Hot Trends For A Hot Summer

Mattel Developing Polly Pocket Film

Mattel Films and MGM Partner With Award Winning Actress/Producer Lena Dunham Mattel is hoping for a huge hit from a ridiculously tiny toy line, working with MGM and Lena Dunham's Good Thing Going production company on a live action film based on the Polly Pocket line of micro-toys. Dunham (“Industry,” “Girls”) will also write and direct the family comedy, which will star … [Read more...] about Mattel Developing Polly Pocket Film

Formula 1 Extends Fanatics Deal Following 40% Surge in Sales

By Gary Symons TLL Editor in Chief They say success is its own reward, but it also doesn't hurt when one of your biggest customers extends your contract after an impressive boost in sales. That's what happened with sports merchandising giant Fanatics, who saw their exclusive Merch deal with the Formula 1 racing organization extended after sales revenue exploded by … [Read more...] about Formula 1 Extends Fanatics Deal Following 40% Surge in Sales

Invisibobble Teams With Crayola For Hair Accessories

The hair accessories brand invisibobble will be bringing a lot of Crayola color to its lineup, thanks to a new agreement between the companies. Invisibobble says the unique product design, material and technology that makes up the invisibobble DNA is now being paired with Crayola’s nostalgic and colorful feel in the new limited edition launch.  Inspired by the crayon design … [Read more...] about Invisibobble Teams With Crayola For Hair Accessories

Iscream Launches Licensed Care Bear Collection

The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection

Cyber Group Producing First Final Fantasy Show For Kids

The venerable video game franchise Final Fantasy has been tapped for film and series content before, but for the first time, Cyber Group Studios of Paris is developing a version for children, aged from eight to 13. CGS says it has signed a deal with Square Enix, the game developer, to co-produce a new TV series based on the popular title Final Fantasy IX. Cyber Group will also … [Read more...] about Cyber Group Producing First Final Fantasy Show For Kids

Fabletics Partners With Tough Mudder

The high performance fashion company Fabletics has been named the official active lifestyle partner with the fitness training and event phenomenon Tough Mudder. For those who haven't seen a Tough Mudder event, the company specializes in staging fitness obstacle challenges (usually involving a lot of mud!) and providing training programs for people who want to take part or just … [Read more...] about Fabletics Partners With Tough Mudder

Adidas, Delta Galil Partner on Underwear Collection

Sportswear leader adidas has signed this week an international partnership with Israel-based apparel maker Delta Galil to design, manufacture and distribute an underwear line under adidas' Badge of Sport and Originals labels. The collection is due for release in 2022 throughout the APAC, EMEA, Europe and Latin American regions, while the collection for women will also be … [Read more...] about Adidas, Delta Galil Partner on Underwear Collection