THE UK’S BEST-TASTING POPCORN BRAND TEAMS UP WITH THE KING OF BEERS The UK's Princes of Popcorn have teamed up with the King of Beers to come out with a Budweiser flavored popcorn, in a deal brokered by IMG. The new product comes from Joe & Seph's, a family business that has grown over the past decade to become one of the UK's leading purveyors of snacks, but … [Read more...] about Budweiser Says It’s About Time For Some Beer-Flavored Popcorn!
Licensing Deals: Simon’s Cat Expands Global Pawprint
Licensing agent appointed in Japan and new product ranges across Europe, Australia, North America and Asia Banijay Brands announced this week a litter of new licensing deals for its digital content sensation, Simon’s Cat, and says Japanese agency ZenWorks has been appointed to represent the brand’s interests in that cat-crazy country, home of the cat cafe. The licensing … [Read more...] about Licensing Deals: Simon’s Cat Expands Global Pawprint
MBLM Expands Into Asia, Opens Office in Seoul
The vowel-free licensing company MBLM (pronounced 'Emblem') says it has taken its first giant step into the Asian market, opening a new office in Seoul, Korea, headed by industry veterans. MBLM describes itself as a "brand intimacy agency" which is focused on building ultimate brand relationships using emotional science. The approach has helped the company grow over the years, … [Read more...] about MBLM Expands Into Asia, Opens Office in Seoul
Amazon Shakes Up Streaming With MGM Acquisition
By Gary Symons TLL Editor in Chief MGM's roaring lion is now purring happily in the Amazon stable, after the eCommerce giant acquired the historic film studio in a critical, $8.45 billion deal. That sum makes the MGM acquisition the second largest in Amazon's history, but Jeff Bezos and crew are betting their investment will pay off as part of the company's strategy to … [Read more...] about Amazon Shakes Up Streaming With MGM Acquisition
Brand Alliance Joins LIFE Line-Up
Bulldog signs up the leading apparel licensee to create day and nightwear ranges Brand Alliance has signed a deal with Bulldog Licensing, which represents the licensing rights for LIFE throughout Europe, to create a range of adult apparel based on the brand. The LIFE brand combines the iconic LIFE logo—made famous by the legendary eponymous magazine— with pictures from the … [Read more...] about Brand Alliance Joins LIFE Line-Up
Precious Moments Renews Thomas Nelson As Publisher For Christian Books
Precious Moments, Inc. today announced the renewal of its licensing agreement with publisher Thomas Nelson, a provider of Christian content for more than 200 years. Thomas Nelson, part of HarperCollins Christian Publishing, Inc., will continue its work as publisher of Precious Moments Bibles, Bible storybooks, and children’s storybooks with religious content. “Precious Moments … [Read more...] about Precious Moments Renews Thomas Nelson As Publisher For Christian Books
Fine Art Meets Fine Fragrance At Van Gogh Museum
Floral Street, the independent, clean and sustainable, award-winning brand, is the first fragrance partner of the internationally renowned Van Gogh Museum in Amsterdam. In a four-year deal brokered by Licensing Link Europe, across fragrance and scented home products, it will celebrate the works of Vincent van Gogh, and excite audiences globally in appreciation of fine art and … [Read more...] about Fine Art Meets Fine Fragrance At Van Gogh Museum
FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events
The non-profit Unity Unlimited, Inc. and the 94-year-old social impact leader Opal Lee have selected FanGirl Consulting and Brand Management to develop brand strategies for the following areas: Consumer Products licensing, Brand Partnerships, and Sponsorship activations. Juneteenth, also known as Emancipation Day and celebrated on June 19th, is the oldest nationally celebrated … [Read more...] about FanGirl Inks Opal Lee Deal Ahead of Juneteenth Events
Dogs Rejoice As Wham-O Releases Line of Pet Toys
The Licensing Letter doesn't have a lot of Border Collies in its subscriber list, which is too bad, because who would possibly be more interested in a story about Wham-O releasing frisbees especially made for dogs? Jazwares, a global leader in toys and licensing, gave dogs and cats everywhere cause for celebration this week, announcing they have entered into a long-term deal … [Read more...] about Dogs Rejoice As Wham-O Releases Line of Pet Toys
UFC Taps Startup Fabacus For Fan Reward Program
In a dream come true for a tech startup, the licensing data firm Fabacus has been tagged by UFC to launch a global consumer rewards program for fans purchasing UFC licensed products. UFC is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 155 million social media followers. The organization produces more than 40 live events … [Read more...] about UFC Taps Startup Fabacus For Fan Reward Program