Former Golden Bear Toys exec Julie Taylor has joined the team at MGA Entertainment as sales director for the UK and Ireland.
Taylor spent 15 successful years building sales at Golden Bear before being appointed to her new position with MGA, where she will begin work this autumn.
“I’m very pleased Julie is joining the team at MGA,” said Neil Bandtock, managing director of MGA UK and Ireland. “Her excellent sales management background and extensive toy industry experience will help to propel MGA and our customers on to the next stage of our growth and development.
“We’ve got many exciting and innovative launches—both within our current brands and new ones—planned for this season and into 2022 and I know that having Julie as our sales director will ensure we can maximise all these opportunities.”
Founded in 1979, MGA Entertainment is considered by many to be the world’s largest private toy company, and is particularly known for its hugely popular LOL Surprise line of dolls. The company has built a reputation of creating top consumer brands across a wide variety of consumer product categories, with a diversified portfolio of award-winning brands such as L.O.L. Surprise!, Poopsie Slime Surprise, Na! Na! Na! Surprise, BABY born Surprise, Little Tikes, VIRO Rides, Dojo Battle, Num Noms, Project Mc², Zapf Creation and many more.
Taylor will be based at MGA’s UK head office in Milton Keynes and will supervise sales of MGA’s leading brands with a team of 10 people.
“I’m delighted with the opportunity to join such a fast moving, innovative toy company,” said Taylor. “I am really looking forward to working with MGA’s UK and Irish customers and to bringing my wealth of experience to the role to help take the business to the next level.”
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