The prestigious National Gallery in London, England, has signed an agreement bringing Kangaru Toys into its expansive licensing program. Kangaru, which has a strong background in STEM, stationery, arts and crafts, and novelty toys, is being tasked with developing new painting, drawing and activity sets for the National Gallery. The company says the new product lines will … [Read more...] about UK’s National Gallery Company In New Collab With Kangaru Toys
Netflix Snags Landmark Film Deal With Sony Pictures
Agreement Includes A First-Look At Films Sony Pictures Intends For Direct-To-Streaming Netflix and Sony Pictures Entertainment (SPE) have announced a multiyear, exclusive first pay window licensing deal in the U.S. for theatrically released SPE feature films, beginning with their 2022 film slate. This new agreement builds upon Netflix’s pre-existing output deal with Sony … [Read more...] about Netflix Snags Landmark Film Deal With Sony Pictures
Paris Olympics Releases Calls for Interest in Licensing Program
Let the Licensing Games Begin! The Paris 2024 Olympics has begun releasing calls for interest in its official licensing programs for both the Olympics and the Paralympic Games. The Paris 2024 committee expects to sign agreements with roughly 60 companies to develop an expected 10,000 branded products for the Games. The committee's Chief Commercial Officer, Marlene Masure, says … [Read more...] about Paris Olympics Releases Calls for Interest in Licensing Program
Nike Repeats As Top Apparel Brand In Tough Year
By Gary Symons TLL Editor in Chief US shoemaker Nike has done it again, claiming the title of the world's most valuable apparel brand for the seventh year in a row, but the bad news is that virtually all apparel brands faced a major decline in sales and revenue. That's according to the annual Brand Finance Apparel 50 report for 2021, which looks at the industry over the past … [Read more...] about Nike Repeats As Top Apparel Brand In Tough Year
Merlin Announces New Music Licensing Pact With JOOX
The indie music licensing company Merlin has just announced a new partnership, this time with the makers of the music app JOOX, owned by Chinese parent company TenCent. JOOX is a new strategic partner that gives Merlin members access to new audiences in Asia, including Hong Kong, Indonesia, Macau, Malaysia, Myanmar and Thailand, as well as South Africa. The agreement … [Read more...] about Merlin Announces New Music Licensing Pact With JOOX
Fordham Tags NXT GEN As Agency For Little Tracker IP
NXT GEN Brand Marketing announced today its appointment by Fordham USA as the global licensing agency for the Little Tracker lines of adventure books and snack foods. Little Tracker is based on a series of books connecting curious children and families to explore our vast and diverse world. The Little Tracker characters and story are deeply rooted in messages of global … [Read more...] about Fordham Tags NXT GEN As Agency For Little Tracker IP
Dole Says Aloha With New Licensing Agent Beanstalk
THE DOLE FOOD COMPANY PARTNERS WITH BEANSTALK TO EXTEND BRAND INTO NEW PRODUCT OFFERINGS The Dole Food Company is partnering with global brand extension licensing agency, Beanstalk, to extend its iconic brand into food categories that further empower consumers to experience healthy living through association with the DOLE brand. Most famous as the world's largest producer of … [Read more...] about Dole Says Aloha With New Licensing Agent Beanstalk
Topps Going Public in $1.3 Billion SPAC Deal
The venerable collectibles company Topps Co. has announced it is going public through a merger with a 'blank cheque firm' in a deal that values the combined company at $1.3 billion. Michael D. Eisner, former Chairman and Chief Executive Officer of Disney and Chairman of The Topps Company, will become Chairman of the combined company’s board of directors. The combined company … [Read more...] about Topps Going Public in $1.3 Billion SPAC Deal
Bluey Crosses the English Channel to Air on France Television
The award winning kids animated series Bluey is crossing the English Channel to thrill a generation of children in France, as France Television has secured the rights to the show and BBC Studios has appointed France TV Distribution as its licensing agent in the country. Beginning this week, Bluey will be broadcast daily in the prime spots of 8:45 a.m. on weekends, and from … [Read more...] about Bluey Crosses the English Channel to Air on France Television
LeMans Revs Up Licensing With IMG
Prestigious Race Renews Licensing Deal The Automobile Club de l'Ouest (ACO) has renewed its longstanding, exclusive worldwide licensing representation agreement with IMG for 24 Hours of Le Mans, the world's oldest active sports car endurance race, through 2024. Since being appointed in 2008, IMG has built a robust portfolio of more than 80 licensees for the prestigious event, … [Read more...] about LeMans Revs Up Licensing With IMG