The Licensing Letter

Articles

Toya and Dove Launch Game Supporting Female Self Esteem

By Allison Watkinson TLL Reporter In collaboration with the Dove beauty brand, Toya has launched a new self-esteem focused Roblox game called Super U Story. Toya is a female-led, user-generated content game studio that produces games on the Roblox platform with a strong focus on community and world-building. “With thousands of games made every year, it’s astounding that none … [Read more...] about Toya and Dove Launch Game Supporting Female Self Esteem

TOMY Partners on Combined Doll and Book Line

By Allison Watkinson TLL Reporter TOMY International has developed a licensing partnership with Cottage Door Press for a line of co-branded gift sets featuring the new YumiAmi doll brand. The YumiAmi line of soft dolls was developed in-house by the US brand design team of TOMY International. TOMY International is a global designer, producer, and marketer of high-quality … [Read more...] about TOMY Partners on Combined Doll and Book Line

MGM Builds Licensing Program For New Wednesday Series

By Gary Symons TLL Editor in Chief The creepy neighbors making up the Addams Family are heading back to the small screen in the new MGM series Wednesday. And already, MGM is pulling out all the stops, launching a broad licensing program for the highly anticipated new comedy. The studio says the new program will span all licensing categories, with a robust line of products and … [Read more...] about MGM Builds Licensing Program For New Wednesday Series

Precious Moments Signs New Licensees

By Allison Watkinson TLL Reporter Precious Moments has expanded its licensing roster with the addition of four new licensees in popular product categories. The new licensees include Diamond Dotz from Needleart World, The Galway Company, Major Trading Inc., and Nu Trendz from Silicon Valley Textiles. The Precious Moments Family of Companies is best-known for its hand-painted … [Read more...] about Precious Moments Signs New Licensees

Wildbrain Turns Tom Gates Books Into Successful TV Series

By Allison Watkinson TLL Reporter WildBrain has signed multiple international sales agreements for the children's entertainment series, The Brilliant World of Tom Gates. The Brilliant World of Tom Gates is a TV series based on the bestselling Tom Gates book series by Liz Pichon. The popular book series was written and illustrated by Pichon and published by Scholastic. The … [Read more...] about Wildbrain Turns Tom Gates Books Into Successful TV Series

Who’s News: Wasserman Music Appoints VP of Brand Partnerships

By Allison Watkinson TLL Reporter Wasserman Music has added two new industry experts to their roster of experienced employees, including a new VP of Brand Partnerships. The new hires include Adam Krefman (pictured above right) as the new Vice President of Brand Partnerships and Greg Horbal (above left) as a licensing agent. Wasserman Music is a global brand licensing agency … [Read more...] about Who’s News: Wasserman Music Appoints VP of Brand Partnerships

Toei To Paint Times Square Red for Comic Con

By Gary Symons TLL Editor in Chief Toei Animation is launching its biggest fan experience of all time at this year's New York Comic Con 2022. The studio that brought the world hits like the Dragon Ball franchise and One Piece is now literally painting Times Square red and building out massive displays. The showcase of franchise properties, including “One Piece Film Red,” … [Read more...] about Toei To Paint Times Square Red for Comic Con

Merchantwise To Rep Magic Mixies Mixlings in ANZ Region

By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys' popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand," said Kerryn McCormack, Managing Director at Merchantwise. "A truly magical brand, Magic … [Read more...] about Merchantwise To Rep Magic Mixies Mixlings in ANZ Region

Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy

By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," said Asembl Managing … [Read more...] about Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy