By Allison Watkinson
TLL Reporter
Sesame Workshop has promoted producer Kim Díaz as its new Vice President of Creative Development.
As VP of Creative Development, Díaz will develop and lead the creative development strategy for new long-form and short-form series, specials, and other programming initiatives for Sesame Workshop.
She will also be responsible for developing and vetting programs, identifying distributors, and setting up partnerships with distributors. Diaz will report to Kay Wilson Stallings, Executive Vice President of Creative and Production.
“I am deeply passionate about creating educational entertainment for preschoolers and beyond,” said Díaz.
“Growing up in an urban neighborhood in Queens, I remember watching Sesame Street and thinking that it was the only show out there that looked like where I lived,” Diaz added. “It’s an honor to be a part of helping kids like me see themselves through our beloved characters and brand-new programs.”
Since joining Sesame Workshop in 2016, Díaz has been responsible for overseeing all aspects of content development, generating new program ideas for kids and families, and serving as Creative Producer for select series.
In her previous roles at the nonprofit organization, Díaz oversaw Sesame Workshop’s Creative Development pipeline. This includes original series, Sesame Street spinoffs, Sesame Street segments, and animated specials for partners such as HBO Max and Apple TV+.
“Kim is an invaluable leader, full of collaborative energy and thoughtful insight that furthers our mission,” said Wilson Stallings. “I know she will continue to bring her immense creativity to all of our content, fostering new ideas into incredible programming that helps kids grow smarter, stronger, and kinder.”
Sesame Workshop is the nonprofit educational organization behind the preschool series, Sesame Street. Sesame Workshop works to aid vulnerable children through formal education programs, entertainment media, and philanthropically-funded social impact programs. The nonprofit organization is currently present in more than 150 countries.
Prior to joining Sesame Workshop, Díaz served as writer, producer, and puppeteer at Sprout on The Sunny Side Up Show, a live studio series for preschoolers that ran on both Comcast and NBC Universal. Additionally, Díaz served as writer and producer for on-air promos, branding, and interstitials at Nick Jr.