UK Animation studio 3D Sparrow Group has appointed IMG to extend Booba through product and brand licensing partnerships. Booba is a new, non-dialogue pre-school family show following the adventures of a joyful, funny and curious creature called Booba and his friends. The show has become a global hit on YouTube, reaching more than 13 billion views since first airing in … [Read more...] about YouTube Hit Booba Tags IMG For Licensing Program
Articles
Sesame Street: The Musical Coming to New York
By Gary Symons TLL Editor in Chief We finally have an answer to the question, how do you get to Sesame Street? Turns out, it's just off Broadway! Rights holder Sesame Workshop is working with Rockefeller Productions on Sesame Street: The Musical, with an opening night premiere on Sept. 22 at Theater Row on West 42nd Street. Sesame Street’s beloved furry friends will appear in … [Read more...] about Sesame Street: The Musical Coming to New York
OceanX and Crayola Launch Program for World Oceans Day
By Allison Watkinson TLL Reporter The global ocean-based nonprofit OceanX and Crayola have launched a licensed, virtual-learning event in celebration of World Oceans Day. The OceanX-Crayola partnership originally began in 2021 with an immersive national takeover tour of Crayola Experience attractions, as well as the Crayola Experience Home Adventure Kit Ocean Edition. Now … [Read more...] about OceanX and Crayola Launch Program for World Oceans Day
Pride Month: TomboyX Partners With Target on Inclusive Fashion
By Allison Watkinson TLL Reporter TomboyX, the LGBTQ+ size and gender inclusive intimate and apparel brand has launched an exclusive collaboration with Target on designs to celebrate Pride Month. “We’re excited for this collaboration which brings some of our best-selling favorites directly to customers at Target stores and online," said Fran Dunaway, Co-Founder of … [Read more...] about Pride Month: TomboyX Partners With Target on Inclusive Fashion
Metaverse Deals: ITV Partners With Reality Gaming for Thunderbird NFTs
By Allison Watkinson TLL Reporter ITV Studios has partnered with Reality Gaming to create a licensed NFT community experience based on the classic show Thunderbirds. NFTs or Non-Fungible Tokens are one-of-a-kind assets in the digital world that can be collected and traded by fans. NFTs are protected using blockchain technology. Blockchain is a system of recording information … [Read more...] about Metaverse Deals: ITV Partners With Reality Gaming for Thunderbird NFTs
Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
Licensing agent Mondo TV Group announces first Italian deal for hit kids’ show Mondo TV Group has licensed Ravensburger to produce a portfolio of puzzles and craft kits for the Italian market inspired by the hit kids’ show Bread Barbershop. The news of this license award comes only weeks after Mondo TV Group’s appointment by brand owner Monster Studio to represent licensing … [Read more...] about Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy
Licensing Deal Brings Angry Birds Up Close and Personal
By Allison Watkinson TLL Reporter Electric Gamebox has announced a licensing partnership with Rovio Entertainment to launch an interactive and high-tech Angry Birds game experience. Electric Gamebox delivers hyper-immersive games in interactive digital smart rooms known as Gameboxes. Each Gamebox features a range of cutting-edge technologies such as projection mapping, touch … [Read more...] about Licensing Deal Brings Angry Birds Up Close and Personal
Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox
Activist Investor Says Hasbro Board Needs To Go, But The Licensing Letter's Analysis Shows Reason for Optimism By Gary Symons TLL Editor in Chief Hasbro says shareholders voted by "a substantial margin" to re-elect all of 13 of the company's current directors. The apparent victory, released as preliminary results of the 2022 Annual Meeting, was a rebuke to a challenge by … [Read more...] about Feature Report: The Back Story of Hasbro’s Boardroom Victory Over Alta Fox
LMI’s Latest Deal is Pure Rubbish … In a Good Way
ILLUMINATED FILMS AND LMI AGREE TO DEAL FOR LICENSING OF THE RUBBISH WORLD OF DAVE SPUD Illuminated Films says it has signed LMI as their licensing partner for the CITV comedy adventure series The Rubbish World of Dave Spud. Established in 1982, Licensing Management International (LMI) is a multifaceted licensing agency that has represented some of the world’s most … [Read more...] about LMI’s Latest Deal is Pure Rubbish … In a Good Way
TV Licensing: MeteoHeroes Ready For Licensing In Latin America
Mondo TV's hit show MeteoHeroes is now available for licensing deals in Latin America and the Caribbean. Mondo TV Studios says the show has been signed by a variety of distributors throughout the region. These new launches are significant announcements for the show, says Maria Bonaria Fois, CEO of Mondo TV Studios. “The continuing growth of MeteoHeroes shows how its themes of … [Read more...] about TV Licensing: MeteoHeroes Ready For Licensing In Latin America