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MyFutprint Selects FanGirl As Licensing Agent

Popular manga publisher MyFutprint Entertainment, home of the world’s most diverse manga-inspired creators, and digital publisher of the flagship magazine and brand Saturday AM, has selected FanGirl Consulting & Brand Management, LLC as its official agent. The company says the FanGirl team, headed by Anita Castellar, will be tasked with expanding brand awareness, building licensing/retail partnerships, and more. Seeing the future globalization of geek culture, MyFutprint founder Frederick L. Jones launched the digital, bi-weekly magazine Saturday AM in 2013 as a platform for diverse manga-inspired content. As a former video game executive and a lifelong, comic book and manga fan, Jones says he always recognized the power of fandom. However, as an African American male, he also saw the opportunity to introduce more diversity into the manga space both in the stories being written as… . . . read more

We Want to Hear From You In TLL Licensing Royalty Survey

Want to know the average royalty payments in the licensing industry? Since 1978, The Licensing Letter has been providing the inside scoop to licensing professionals on everything from marketing budgets, guaranteed minimums, and royalties paid in a wide range of product categories. Today TLL is launching its annual Licensing Royalty Survey for 2020, with an accent on how the industry has been impacted by the COVID-19 pandemic. We want to hear your opinion on one of the most difficult years in our industry, and what you think is coming for 2021 and beyond. The oldest survey in the industry, the TLL annual licensing survey is a key part of our data offerings for the industry, and the more answers we get, the better and more useful our data sets will… . . . read more

Universal Music Announces Licensing Truce With Triller

The months-long licensing dispute between Universal Music Group and the social video site Triller appears to be over, as UMG announced it has signed a worldwide agreement for its music catalog. Triller is a social media video app, similar to TikTok, in which users can combine video and licensed music to produce their own videos. Triller is different in the sense videos are generally longer, and may last for an entire song, whereas TikTok specializes in shorter, 15-second videos. The two companies were locked in a bitter dispute after Triller said it didn’t need a licensing deal with UMG, which resulted in Universal pulling its entire music catalog from the platform. Universal also said Triller had failed to pay licensing fees for songs from Universal’s catalog. Since then, however, Triller announced… . . . read more

Google Inks 30 News Licensing Deals in India

Google has continued its global program to license news and current affairs content, as part of a campaign to assure lawmakers that it is not threatening the viability of the global news media. As part of that campaign, the global search and content giant has inked agreements with 30 domestic publishers in India, bringing the total number of content deals to roughly 700 publications in more than a dozen countries. India represents the world’s largest consumer of news, with a population of more than 1.4 billion people, and one of the globe’s strongest news media networks. The deal includes some of the countries largest news organizations, including the Deccan Herald, Indian Express Group, The Hindu Group, and The Telegraph India.  Sanjay Gupta, Google’s VP for India, says the Google News Showcase… . . . read more

Nike Loses Kobe Bryant License As Talks Fail

The estate of basketball legend Kobe Bryant declined to renew its deal with Nike this month as talks between the parties fell apart, according to an exclusive report from Complex that was later confirmed by Nike. Unless something changes, that could end the long-established relationship between Bryant and Nike. Potentially, Bryant’s estate could also partner with an outside footwear firm on a new range. In fact, Bryant originally signed a deal with competing shoe company Adidas at the beginning of his NBA career in 1996, and signed on to Nike seven years later. Bryan became one of Nike’s most important brand ambassadors, appearing in several ad campaigns and jointly releasing 11 sets of basketball sneakers with his branding. Even though Bryant retired in 2016, Nike continued to release co-branded products, and also released… . . . read more

Rebel Music Streamer Audiomack Clinches Deals With Universal, Sony

By Gary Symons TLL Editor in Chief Audiomack, a music streaming service with a difference, has concluded key licensing agreements with Universal Music and Sony Music. The deal follows on its first agreement with one of the Big Three music publishers, when it signed a licensing agreement in 2019 with Warner Music, and then expanded that agreement to additional markets in November. That agreement expanded Audiomack’s licensing territory for the Warner catalog to Africa, Canada and Jamaica. The announcement also revealed that Audiomack is seeing healthy growth in its user base, with 17 million active users now, as compared to 16 million in November when it signed the new deal with Warner. In Africa Audiomack claims to be the most popular music app for iOS in several countries, including Nigeria,… . . . read more

Mattel Takes a Swing at a Whac-A-Mole Game Show

Toy giant Mattel is working with America’s Got Talent producer Fremantle to develop a frantic new game show based on the Whac-A-Mole game it acquired in 2009. Mattel and Fremantle say the Whac-A-Mole game show will be a wild, physically challenging elimination competition in which opposing teams will use their skill, strength and endurance to become the Whac-A-Mole champion. The unscripted reality series will include a life-sized Whac-a-Mole, races and obstacle courses. “Whac-A-Mole is a beloved, action-packed arcade game with a deep fan following, and the interactive nature and comedic energy of the game makes it a great franchise for episodic television,” said Adam Bonnett, Executive Producer, Mattel Television, who is leading the development project for Mattel. “Jayson and the team at Fremantle have had unparalleled success creating iconic reality television… . . . read more

Music Licensing Collective Goes Live

By Gary Symons TLL Editor in Chief New Year’s Day marked a major change in the music licensing industry, as the Mechanical Licensing Collective went live as part of the Music Modernization Act. The bill was passed in 2018 with the goal of bringing in more fair rules for the compensation of musicians and songwriters, and called for the establishment of a body to oversee payment of royalties for songs that are downloaded, streamed, or sold as a record or CD. The MLC is a non-profit established under the regulations established in the Music Modernization Act, and has broad implications for songwriters or any company that has purchased the rights to music. The MLC also comes into play just as the market for music rights has heated up, with more… . . . read more


Average Licensing Executive Salary Drops by $5,000 in 2019; Few Expect Raises, Bonus in 2020 as Working Conditions Stagnate

The licensing professionals behind the multi-million-dollar global licensing industry are overwhelmingly experienced, satisfied with their work, and willing to put in the hours, according to TLL’s 2019–2020 Salary Survey…

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Average Salary Drops $10K; Gap Between Europeans and Americans Widens

You’re a licensing executive: Negotiate like one. TLL is currently updating the only industry-specific source of salary, bonus, and data—and we have a lot to update you on…

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