The Licensing Letter

Content Licensing

Italian Football Star Joins 44 Cats For Charity Initiative

It's hard to say which Italians love more—cats or football—but you certainly can't go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco Verratti and the four feline protagonists from the popular show 44 Cats. The partnership was formed as the UEFA European Football Championship is around the … [Read more...] about Italian Football Star Joins 44 Cats For Charity Initiative

Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger

SpongeBob SquarePants and his pal Patrick will be rocking some Tommy Hilfiger jeans in a new partnership between the design house and ViacomCBS, brokered by WildBrain CPLG. The licensing agency says the Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new collection under the theme A Blast from the Past, featuring characters and logos from … [Read more...] about Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger

BBC Assigns License for Bluey to Tech Toy Firm VTech

BBC Studios has signed a multi-territory licensing deal with VTech to produce electronic role play toys, further expanding its rapidly growing global licensing portfolio for the popular, award-winning children’s TV show Bluey. Bluey is an Australian children's show about a lovable Australian shepherd that has since taken most of the world by storm since it was first aired less … [Read more...] about BBC Assigns License for Bluey to Tech Toy Firm VTech

JLKBrand Signs Up For Years Of Misery With Lemony Snicket

By Gary Symons TLL Editor in Chief There's never been a series of children's books like Lemony Snicket: A Series of Unfortunate Events, in which people are either stupid or horrible—or possibly both stupid and horrible—the worst always happens, and happy endings are for saps. But despite all of those warnings, JLKBrand has agreed to represent the Lemony Snicket brand in its … [Read more...] about JLKBrand Signs Up For Years Of Misery With Lemony Snicket

Bravado Lands Sprawling Merch Deal With Warner Bros.

Warner Bros. Consumer Products has signed a massive, wide-ranging licensing agreement with Bravado, an entertainment branding and merchandise company that is a subsidiary of Universal Music Group. The two firms announced a collaborative licensing agreement that will see Bravado working with film titles from WB's 2021 and 2022 line-up, as well as more than 100 legacy movie … [Read more...] about Bravado Lands Sprawling Merch Deal With Warner Bros.

Fanatics Dives Into NFTs With Majority Stake in Candy Digital

North America's largest fan merchandise company, Fanatics, has launched a new NFT (non-fungible token) service known as Candy Digital to leverage its wide range of sports collectibles and major league licenses. Fanatics describes Candy Candy Digital (www.candy.com) as a "next generation digital collectible company" that is entering the NFT space with three of the world's most … [Read more...] about Fanatics Dives Into NFTs With Majority Stake in Candy Digital

Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers

Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands. Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, … [Read more...] about Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers

Stamp Collection A Global First For Minecraft

Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured another world first for the brand with Australia Post set to produce a brand-new Minecraft themed licensed stamp pack. Designed by Australian creative agency, Three Scoops, the Minecraft licensed stamp pack, which is launching June 1, includes 12 stamps featuring many of … [Read more...] about Stamp Collection A Global First For Minecraft

Seuss Launches Graduation-Themed Licensing Program

Dr. Seuss Enterprises is celebrating graduation season with an expansive line up of Oh, The Places You’ll Go! footwear, apparel, plush, giftware, publishing, décor and more from a wide range of partners including Skechers, Build-A-Bear, MantraBand, Random House Children’s Books, and Oriental Trading Company, among others. As part of the festivities, Dr. Seuss Enterprises will … [Read more...] about Seuss Launches Graduation-Themed Licensing Program