Global Icons is powering into the marine industry, winning its first contract in the sector with Brunswick Corporation. Brunswick is one of the top companies in the global recreational marine industry, producing many of the world's top brands. Those include Boston Whaler, Sea Ray, Lund and Mercury Marine, among others. Global Icons, a leading brand licensing agency worldwide, … [Read more...] about Global Icons Making Waves For Brunswick’s Marine Brands
Corporate
Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
By Gary Symons TLL Editor in Chief Stacy's Pita Chips is launching a delicious partnership with Girl Scouts to help empower young girls in the US. Stacy's is a woman-founded company that grew from a single sandwich cart to a popular, nationwide food brand. Today, Stacy's Pita Chips is in important part of the $19 billion Frito-Lay division of PepsiCo, but the company has … [Read more...] about Earthbound Brokers Delicious Deal With Girl Scouts and Stacy’s Pita Chips
Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
By Gary Symons TLL Editor in Chief It wasn't just Ukraine that was invaded by Russia in February, as Western brands exited the country only to see their former outlets and factories taken over by local operators. The latest 'invasion' saw a Russian restauranteur and a local rapper unveiling Russia's new 'Stars Coffee' franchise last Thursday, under an awfully familiar logo. The … [Read more...] about Commentary: Russia Reopens Former Starbucks Outlets With Familiar Logo
Royal Mail Issues New Stamps That Are More Than Meets The Eye
Britain's Royal Mail is launching 13 stamps to celebrate the British contribution to the Transformers franchise from Hasbro. The Royal Mail says the main set of eight stamp designs are produced in pairs and feature original illustrations of Transformers Autobots and Decepticons locked in a battle, in a retro, "Generation 1 style" from the 1980s. Characters featured on the … [Read more...] about Royal Mail Issues New Stamps That Are More Than Meets The Eye
Ancient City of Dunhuang Depicted in Clash of Kings
The Chinese video game Clash of Kings has reached a "landmark licensing agreement" with Dunhuang Inspiration; part of the Dunhuang Culture & Tourism Group. The two-year deal, brokered by art and cultural IP specialist ARTiSTORY, gives Clash of Kings exclusive access to the historic assets, artworks and location-based resources of Dunhuang: a historic city, and UNESCO … [Read more...] about Ancient City of Dunhuang Depicted in Clash of Kings
Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
Licensing software company Octane5 says the University of Massachusetts is the latest to adopt its BrandComply College licensing platform. The company developed BrandComply College to meet the specialized needs of universities and colleges dealing with unique licensing issues. The software is similar to the standard BrandComply product, with added features to meet the specific … [Read more...] about Licensing Tech: U of Massachusetts Latest to Adopt BrandComply College
Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Allison Watkinson TLL Reporter The next time you see the Kool-Aid Man smashing through a wall, he's likely to be shredding the gnar in some rad DGK gear. DGK is a street skateboard and apparel brand that is dead centre in the skateboarding culture, and has announced a collaboration with Kraft-Heinz's Kool-Aid brand. "DGK is proud to roll with KOOL-AID brand as DGK … [Read more...] about Oh Yeah! Kool-Aid Man Takes Up Skateboarding In DGK Collaboration
Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
Transport for London Partners With Footwear Designer Kurt Geiger
By Allison Watkinson TLL Reporter Kurt Geiger London has joined forces with Transport for London to launch a new collaborative collection of bags and accessories. “As two brands both born in London, it is great to see Kurt Geiger use our iconic assets in such a creative way," said Ellen Sankey, TfL’s Brand Licensing Manager. "We both share a dedication to high quality design … [Read more...] about Transport for London Partners With Footwear Designer Kurt Geiger
Licensing Mergers: IMG Acquires Auction and Live Events Company
By Allison Watkinson TLL Reporter The licensing and brand giant IMG has acquired a majority stake in the collector car auction and live events company Barrett-Jackson. Barrett-Jackson’s events and high-energy auctions are known to attract many auto collectors, fans and celebrities, as well as millions of TV viewers. Its flagship Scottsdale event, founded in 1971, auctions … [Read more...] about Licensing Mergers: IMG Acquires Auction and Live Events Company