The Licensing Letter

Corporate

Helinox and Finisterre Produce Sustainable Camp Chair

Two outdoorsy brands have come together to create a new, sustainable line of collapsible camp furniture. Partners Finisterre and Helinox say they wanted to create a line of products for people who both love being out in nature, and want to protect the environment. Finisterre is a pioneering, sustainable outdoor apparel brand born from a love of cold water surfing, and Helinox … [Read more...] about Helinox and Finisterre Produce Sustainable Camp Chair

Forever 21 Tries To Enter China Market For Third Time

The fashion brand Forever 21 is rebooting its efforts to establish a presence in China, according to a story broken by Women's Wear Daily. This is the third time Forever 21 has tried to enter the Chinese retail market. The first time was in 2008, but the attempt was short-lived and unsuccessful. The company tried again in 2011 but pulled out in 2019 after disappointing revenue … [Read more...] about Forever 21 Tries To Enter China Market For Third Time

Barbie Honors Frontline Heroes With New Program

In real life, heroes usually don't wear a cape, and they don't have super powers. What they do have is selflessness, persistence and courage, like the many thousands of frontline medical workers who have risked their own lives to care for COVID-19 patients, and distribute lifesaving vaccines to hundreds of millions of people. Toymaker Mattel is now recognizing their … [Read more...] about Barbie Honors Frontline Heroes With New Program

Special Report: Licensing In The Metaverse

By Gary Symons TLL Editor in Chief This month in The Licensing Letter newsletter we're covering what may be the biggest story in licensing over the past decade and for the decade to come: the rise of licensing in what is known as the Metaverse. So, what is the Metaverse? Essentially, it refers to a virtual world that is entered into by humans in the form of digital avatars, … [Read more...] about Special Report: Licensing In The Metaverse

Crown Royal Lights Up Deal For Grilling Products

Crown Royal, the world’s best-selling Canadian whisky brand, is partnering with premium-grade wood product maker Walters Falls Wood Products Inc. to launch a premium whisky barrel wood-smoking product line. The licensing agreement was brokered by global brand extension licensing agency, Beanstalk. The new line of premium barbecue smoking products will include chips, chunks, … [Read more...] about Crown Royal Lights Up Deal For Grilling Products

Brizo Releases Frank Lloyd Wright Collection

The Frank Lloyd Wright Bath Collection by Brizo pays tribute to Wright's enduring influence The luxury bath and kitchen fittings company Brizo has developed a stunning new collection based on the architectural artistry of Frank Lloyd Wright. The company says it developed the line in partnership with the Frank Lloyd Wright foundation, in order to pay homage to the brilliant … [Read more...] about Brizo Releases Frank Lloyd Wright Collection

Famed NYC Diner Signs Licensing Deal With White Coffee

Junior's Restaurant, the restaurant that started the bottomless cup of coffee trend, has signed its first-ever licensing deal. Junior's Restaurant says it has inked a multi-year agreement with White Coffee Corp. to produce a line of coffee products  in a deal brokered by Surge Brands. Under the agreement, White Coffee Corporation will produce and market Junior’s Brooklyn … [Read more...] about Famed NYC Diner Signs Licensing Deal With White Coffee

US Air Force Takes Wing With Dignitas For Esports

The esports company Dignitas, a division of New Meta Entertainment, has announced a partnership with the US Air Force. Under the agreement, the USAF becomes the Official Military Service Partner of Dignitas, and will work alongside Dignitas to showcase the entities’ shared competitive spirit through educational, inspirational, and interactive content featuring Dignitas … [Read more...] about US Air Force Takes Wing With Dignitas For Esports