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NFT Licensing: Acura Builds Virtual Showroom in the Decentraland Metaverse

By Gary Symons TLL Editor in Chief Luxury car company Acura says it will release the 2023 Integra by building a showroom in the metaverse and releasing an NFT. Acura’s new metaverse showroom will open… . . . read more

Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less

The luxury sports car marque Bugatti has partnered with design company Bytech to launch a high-quality, revolutionary electric scooter. The state-of-the-art model was created through a deal brokered by IMG, and first appeared as a… . . . read more

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will… . . . read more

Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan

The automotive and racing brand Motul is expanding in Japan with the appointment of Ingram as its licensing agent. The French firm Motul is a world-renowned company, specializing in the formulation, production and global distribution of… . . . read more

Licensing Management: Nissan Announces Global Partnership With Brainbase

By Allison Watkinson TLL Reporter The Nissan Motor Corporation has announced a global partnership with licensing software company, Brainbase. Brainbase is a venture-backed company that uses software to assist licensing teams in optimizing their partnerships…. . . . read more

Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’

Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of… . . . read more

Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor

VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week… . . . read more

Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers

Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that’s… . . . read more

BSA Motorcycles Roar Back To Life: Licenses Available

BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December. Huge news for motorcycle enthusiasts this week, as… . . . read more

Trademark Licensing: GTL Drives Licensing Deals For Scania

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a… . . . read more


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