The Licensing Letter

Automotive/Motor Vehicle

Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less

The luxury sports car marque Bugatti has partnered with design company Bytech to launch a high-quality, revolutionary electric scooter. The state-of-the-art model was created through a deal brokered by IMG, and first appeared as a prototype unveiled at the CES 2022 expo in Las Vegas. “This collaboration between Bugatti and Bytech further establishes Bugatti as an iconic 360° … [Read more...] about Trademark Licensing: Licensed Scooter Puts a Bugatti In Your Garage For Less

Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

WildBrain CPLG has further expanded its Lifestyle portfolio with the signing of global representation rights for Sauber Motorsport AG. Under the terms of the licensing deal, WildBrain CPLG will handle all Sauber brands. This will include Sauber Motorsports, which owns and operates the Alfa Romeo F1 Team ORLEN. It also includes Sauber Technologies and Sauber Esports. The initial … [Read more...] about Wildbrain Races To Expand Lifestyle Portfolio With Sauber Motorsports

Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan

The automotive and racing brand Motul is expanding in Japan with the appointment of Ingram as its licensing agent. The French firm Motul is a world-renowned company, specializing in the formulation, production and global distribution of high-tech engine lubricants. For many decades it has also been a dedicated technical partner and official supplier to the finest motor racing … [Read more...] about Automotive Brand Motul Appoints Ingram As Licensing Agency For Japan

Licensing Management: Nissan Announces Global Partnership With Brainbase

By Allison Watkinson TLL Reporter The Nissan Motor Corporation has announced a global partnership with licensing software company, Brainbase. Brainbase is a venture-backed company that uses software to assist licensing teams in optimizing their partnerships. The software brings together all the features required to run a global licensing business. Brainbase is known for its … [Read more...] about Licensing Management: Nissan Announces Global Partnership With Brainbase

Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’

Ram Truck drivers like both their vehicles and their boots to be just as tough as they are. Now, the Ram Truck brand is partnering with legendary Texas bookmaker Lucchese to create a line of premium Western boots. Lucchese says the line is inspired by the craftsmanship and quality materials that are hallmarks of the 2021 Ram 1500 Limited Longhorn 10th Anniversary … [Read more...] about Automotive Licensing: Luchese’s Cowboy Boots Are ‘Ram Tough’

Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor

VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week it has signed a licensing agreement with The Fan-Brand for an extensive line of home décor products.  "The Fan-Brand has created an incredible selection of VP … [Read more...] about Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor

Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers

Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties. Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that's flat out larger than life. Most of the tires used in Monster Jam trucks are higher than most actual trucks! Now the motorsports brand has partnered … [Read more...] about Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers

BSA Motorcycles Roar Back To Life: Licenses Available

BSA Company Ltd. has announced the return of the iconic British motorcycle brand BSA Motorcycles, with a brand-new model set to launch at the beginning of December. Huge news for motorcycle enthusiasts this week, as the famous BSA brand returns with the unveiling of an all-new bike on Dec. 4. BSA is a British motorcycle brand that was once the largest producer of motorbikes in … [Read more...] about BSA Motorcycles Roar Back To Life: Licenses Available

Trademark Licensing: GTL Drives Licensing Deals For Scania

Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a cross-category global consumer products offering across all major toys, collectibles, and lifestyle categories, with a particular focus … [Read more...] about Trademark Licensing: GTL Drives Licensing Deals For Scania

Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories

VP Racing Fuels, Inc., a world leader in performance fuels, lubricants, additives, and retail, has signed a licensing agreement with Champion Laboratories, Inc. to offer a line of premium racing oil filters designed for racing and high-performance passenger cars.  "At VP Racing Fuels, we pride ourselves in partnering with best-in-class manufacturers like Champion Laboratories … [Read more...] about Automotive Licensing VP Racing Fuels Launches Hi-Performance Oil Filters With Champion Laboratories