The Gap is now getting into home fashion, after signing a license for soft home merchandise with Al-Karam Textile Mills of Pakistan. The Gap says the collection will include bedding, bath and decorative accessories for adults, kids, teen and babies. Al-Karam’s license covers North America only for now, and the first Gap Home Collection is scheduled for release in … [Read more...] about The Gap Rolls Out New Home Products Brand
Trademarks/Brands
Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão
For licensees and retailers looking to provide restaurant-quality experiences to consumers at home, Brand Central has come up with a unique solution through a new partnership with famed Brazilian steakhouse chain Fogo de Chao. Fogo de Chão specializes in the centuries-old Southern Brazilian cooking technique of churrasco – the art of roasting high-quality cuts of meats over … [Read more...] about Brand Central Signs Internationally Renowned Steakhouse Fogo De Chão
Eatwith in Tasty Collaboration With MASTERCHEF
Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world's largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay … [Read more...] about Eatwith in Tasty Collaboration With MASTERCHEF
BrandGenuity Mixes Well With Kahlúa
Kahlúa, one of the world's most popular and best known liqueurs, has selected Brandgenuity as its exclusive licensing agency. The classic Mexican coffee liqueur got its start when Pedro Domecq, a sherry and brandy producer from Spain, began producing the coffee liqueur in Veracruz, Mexico. The company was partially acquired by Pernod Ricard in 2005, and now has its … [Read more...] about BrandGenuity Mixes Well With Kahlúa
British & Irish Lions Partner with Titleist
Renowned rugby squad the British & Irish Lions have reached a licensing agreement with golf industry giant Titleist, in advance of their upcoming 2021 matchup against the world champion Springboks from South Africa. World-renowned as a performance equipment brand, having earned the overwhelming trust of tour professionals, club professionals, competitive amateurs and … [Read more...] about British & Irish Lions Partner with Titleist
Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy
Lisa Marks Associates has expanded their licensing program for client Mentos, the popular single serve candy, with a new line of automobile air fresheners. The deal was struck with leading auto care product company Sterling Teal International. Sterling Teal is leveraging the Mentos ‘always fresh’ brand and its well known candy scents to release an initial collection of eight … [Read more...] about Mentos Licensing Deal Means Your Car Will Tempt You to Eat Candy
Canadian Bill Could Change the Game for Streaming Services
By Gary Symons Nov. 4, 2020 The federal government in Canada has tabled a bill proposing amendments to its Broadcasting Act that will force major changes for streaming services like Netflix, Crave, Disney+, Amazon Prime and Spotify, as well as for non-Canadian licensees. The changes affect a market of 39 million people - about the size of California - and will result in … [Read more...] about Canadian Bill Could Change the Game for Streaming Services
Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019
Contact the editor at karina@plainlanguagemedia.com Licensed retail sales in the U.S. and Canada were up 3.2% in 2019, with ecommerce sales outpacing the industry average at 3.5% growth and sales through brick and mortar channels up 3.0% per TLL’s Annual Licensing Business Survey. Of the total $114.0 billion in licensed retail sales estimated in the territory, sales … [Read more...] about Licensed Ecommerce Sales Jump 3.5%, Outpacing B&M Channel Growth in 2019