The Licensing Letter

Trademarks/Brands

Food, Electronics Drive 2018 Corporate TM/Brand-based Growth

Contact the editor at karina@plainlanguagemedia.com The U.S. and Canada generated nearly $29.8 billion in licensed retail sales of goods based on corporate trademarks/brands in 2018. The largest product categories by dollar growth in that year were food/beverages, consumer electronics, and apparel. Sales of licensed corporate trademark/brand-based food/beverages were up … [Read more...] about Food, Electronics Drive 2018 Corporate TM/Brand-based Growth

Experiential & Partnerships Roundup: Worldwide

Contact the editor at karina@plainlanguagemedia.com Crayola and Bulu Inc. launch new Create It Yourself (CIY) monthly subscription boxes, based in part on its YouTube series. Each branded box contains supplies for two premium craft projects, including a how-to guide, a bonus crafting challenge, and unique surprises, gifts, and coupons. Penguin Ventures collaborates with Le … [Read more...] about Experiential & Partnerships Roundup: Worldwide

Wrap-Up: Experiential, Promotional & Personalized

Contact the editor at karina@plainlanguagemedia.com King Features taps toxicfox for a Betty Boop personalized character collection that allows users to transform their likeness into Betty Boop character art that can then be printed onto a wide range of items including mugs, suitcases, tote bags, and apparel. Currently available in the U.K. and Ireland, the collection is coming … [Read more...] about Wrap-Up: Experiential, Promotional & Personalized

On Notice: Sportswear, Organics & Bankruptcy Updates

Contact the editor at karina@plainlanguagemedia.com Puma's latest sneaker designs are coming under fire from In-N-Out Burger in a trademark lawsuit, with the fast-food restaurant alleging "essentially identical" elements like palm tree motifs as well as contrasting red and yellow accents in its Cali-0 Drive Thru and California Drive Thru CC shoes "causing consumers to … [Read more...] about On Notice: Sportswear, Organics & Bankruptcy Updates

M&A: New Faces, Same Places

Contact the editor at karina@plainlanguagemedia.com Penske Media Corp. (PMC) purchases the last remaining 49% stake in Rolling Stone from BandLab Technologies, giving it full ownership over the magazine brand, including all event and licensing rights, as well as the parallel entity Rolling Stone Intl. Other PMC properties available for licensing include Variety, Deadline … [Read more...] about M&A: New Faces, Same Places

Going Corporate: 2019 Toys/Games Built on a TM

Contact the editor at karina@plainlanguagemedia.com Lest TLL neglects to honor those corporate trademarks/brands with influence in the toys and games space, here are some of the top highlights amongst those branded offerings we spotted on the floor at New York Toy Fair: The Smithsonian expands its a widening line of STEM toys aimed at older kids from Sakar. The line includes … [Read more...] about Going Corporate: 2019 Toys/Games Built on a TM