The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved styles for adults and kids, brought to life in two distinct design families. Designed for colorful creatives, the classic … [Read more...] about Canada’s Native Shoes Signs Deal With a Crayola Crayon
Art
TLL Editor To Speak On NFTs At RAVE ArtExpo New York
The Licensing Letter's Editor in Chief Gary Symons will join a panel at the RAVE ArtExpo New York, as the art world tries to unravel the mysteries of Non-Fungible Tokens, better known as NFTs. Appropriately entitled 'WTF are NFTs', the panel will do its best to explain what NFTs are, why they have driven digital art sales worth millions of dollars for previously unknown works, … [Read more...] about TLL Editor To Speak On NFTs At RAVE ArtExpo New York
NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
RUBE GOLDBERG MACHINE CONTEST WINNERS ANNOUNCED IN 2021 VIRTUAL CHALLENGE There's something endlessly fascinating about Rube Goldberg machines, those insane chain-reaction contraptions that accomplish simple tasks in hilariously over-complicated ways, using everyday objects. While not an official Olympic sport, the Rube Goldberg Machine Challenge is like an Olympic sport for … [Read more...] about NERDS Sponsors Rube Goldberg Machine Contest … For Nerds
Keen Shoes and Jerry Garcia Take On Climate Change, In Style
Shoemaker KEEN and the Jerry Garcia Family have expanded the company's branded collection of sandals and sneakers, featuring Jerry Garcia's artwork, in a campaign to save the Tongass temperate rainforest. The Tongass is considered the largest remaining temperate rain forest in the world, and KEEN is now auctioning off the #420 individually numbered collector’s limited-edition … [Read more...] about Keen Shoes and Jerry Garcia Take On Climate Change, In Style
UK’s National Gallery Company In New Collab With Kangaru Toys
The prestigious National Gallery in London, England, has signed an agreement bringing Kangaru Toys into its expansive licensing program. Kangaru, which has a strong background in STEM, stationery, arts and crafts, and novelty toys, is being tasked with developing new painting, drawing and activity sets for the National Gallery. The company says the new product lines will … [Read more...] about UK’s National Gallery Company In New Collab With Kangaru Toys
Brands Taking A Deep Dive Into NFT Market
By Gary Symons TLL Editor in Chief As many have predicted, the licensing industry and in particular companies involved with collectibles like comics and trading cards, have dived headfirst into the world of Non-Fungible Tokens, or NFTs. Some of the examples include DC Comics, Dark Horse Comics, Funko, and the collectible giant Topps Company, which has been into NFTs for close … [Read more...] about Brands Taking A Deep Dive Into NFT Market
Special Report: The Downside of NFTs
By Gary Symons TLL Editor in Chief If you're like me, you've likely been reading about the recent NFT craze and wondering if these 'Non-Fungible Tokens' will be used in the licensing industry as a means to establish intellectual property ownership and licensing rights. The answer is both yes ... and maybe no. Most of the news about NFTs over the past month has focused on … [Read more...] about Special Report: The Downside of NFTs
Sesame Street Joins Blank Slate Art Platform
Sesame Street is the first brand to launch as part of “Blank Slate,” a new platform partnership between Champion Athleticwear and Foot Locker, Inc. The platform taps notable artists and content creators to bring exclusive collaborations to life through a unique lens. Jason Freeny and Naturel are two of the artists re-imagining Sesame Street’s iconic characters in these … [Read more...] about Sesame Street Joins Blank Slate Art Platform
University of Cambridge Unveils Licensing Plans
Globally renowned university Cambridge is set for a busy year of licensing programs, with plans unveiled this week by UK agent The Point.1888 and Fitzwilliam Museum Enterprises (FME), the Cambridge subsidiary responsible for licensing. The Point.1888 says the mission of the University of Cambridge has always been to contribute to society through education, learning and … [Read more...] about University of Cambridge Unveils Licensing Plans
Innovative Graffiti Fashion Line Features Banksy
Art Ask Agency has announced a major launch of its Brandalised licensing program, which it is carrying out in partnership with UK-based licensee Park Agencies. The Brandalised collection—a twist on the word 'Vandalized'—features clothing with designs taken literally from the streets, in the form of graffiti art work created by enigmatic artist Banksy. Art Ask says the … [Read more...] about Innovative Graffiti Fashion Line Features Banksy