• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Celebrity

Social Media: Tik Tok Star Addison Rae Announces First Toy Line

July 13, 2022

Addison Rae, the fourth most popular social media star on Tok Tok, has announced her first toy line, in partnership with Bonkers Toys. “I have dreamt of having my own doll line since I was a little girl,” said Rae. “I worked with Bonkers Toys on every detail of the dolls and toys to inspire young kids to dream big.” In a deal brokered by agency IMG, Addison's new collection … [Read more...] about Social Media: Tik Tok Star Addison Rae Announces First Toy Line

Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall

July 12, 2022

By Gary Symons TLL Editor in Chief You don't get much greener than a toy line based on Dr. Jane Goodall, and produced from recycled, ocean-bound plastic. Mattel is introducing a Dr. Jane Goodall Inspiring Women Doll and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and … [Read more...] about Sustainable Licensing: Mattel Releasing Barbies Inspired by Dr. Jane Goodall

Jessie James and Eric Decker in Designer Shoe Warehouse Campaign

July 7, 2022

By Allison Watkinson TLL Reporter Designer Shoe Warehouse is teaming up with Jessie James Decker, Eric Decker, and their family for the brand’s 2022 Back-To-School campaign. Launching today (July 7), Designer Shoe Warehouse's Back-To-School campaign features a selection of sneakers, boots, and sandals for the whole family from various high-profile brands and designers. The … [Read more...] about Jessie James and Eric Decker in Designer Shoe Warehouse Campaign

Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo

June 20, 2022

By Allison Watkinson TLL Reporter The Frida Kahlo brand's licensing program continues to grow as the brand acquires new licensing deals with Puma and Tatty Devine. Art Ask Agency and Tatty Devine have launched a Frida Kahlo inspired jewellery collection in celebration of the revolutionary artist and feminist. “For me, Tatty Devine is an iconic jewellery brand and a very … [Read more...] about Art Licensing: Art Ask Unveils Two New Deals For Frida Kahlo

Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block

June 14, 2022

2022 North American MixTape Tour Kicks off in May with Over 50 Shows New Kids On The Block is back on tour, and has tagged Epic Rights to develop a global merchandise program. The licensing deal comes on the heels of their latest release, the high-octane anthem Bring Back The Time, and their North American Mixtape Tour. Since the band debuted in 1984, NKOTB, consisting of … [Read more...] about Music Licensing: Epic Rights Developing Merch Program For New Kids On The Block

Def Leppard Toasts Anniversary With Licensed Gin Products

June 13, 2022

By Gary Symons TLL Editor in Chief Rock legends Def Leppard are marking their 45th anniversary by releasing two premium gin products with Brands for Fans. The Rock of Ages hitmakers partnered with its licensing agency Epic Rights and Brands for Fans to develop the new products, which will be named after two songs from their album Hysteria: Animal and Rocket. With this Def … [Read more...] about Def Leppard Toasts Anniversary With Licensed Gin Products

Commentary: Why You Should Target Games For Your Intellectual Property

June 7, 2022

Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property

Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’

June 3, 2022

By Allison Watkinson TLL Reporter Just call her the "Bobblehead of State." The National Bobblehead Hall of Fame and Museum has released a series of limited edition bobbleheads of Queen Elizabeth II to celebrate the Queen’s Platinum Jubilee. Queen Elizabeth II has become the first monarch in British history to achieve 70 years of service. The Queen ascended to the throne in … [Read more...] about Collectibles Licensing: Queen Elizabeth Memorialized as the UK’s ‘Bobblehead of State’

Wedding Woes: Elvis Leaves the Chapel in Licensing Spat

June 2, 2022

By Gary Symons TLL Editor in Chief Elvis might not be leaving the building, but he is leaving the chapel, leaving Las Vegas' billion dollar wedding business all shook up. Authentic Brands Group warned Las Vegas chapels of legal action should they continue holding Elvis-themed weddings. “This couldn’t hit at a worse time; it’s not a good thing,” said Clark County Clerk Lynn … [Read more...] about Wedding Woes: Elvis Leaves the Chapel in Licensing Spat

Joyin Partners With 8-Year-Old Sensation Like Nastya

May 18, 2022

By Allison Watkinson TLL Reporter Joyin Inc., with the assistance of The Brand Liaison, has partnered with the YouTube star Like Nastya for an expansive consumer products line. The partnership, brokered by Like Nastya’s licensing representative IMG, will tap Joyin Inc. to create a licensed line of inflatable pool toys, sprinklers, and non-inflatable outdoor toys for the Like … [Read more...] about Joyin Partners With 8-Year-Old Sensation Like Nastya

« Previous Page
Next Page »

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2025 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • James Stevens, James Ellis Stevens, Owner
    • Isabel Atherton, Victoria Beckham, Licensing and Brand Partnerships Mgr
    • Jason Richardson, Bad Birdie Golf , Founder and CEO
MORE CONTACTS
Sourcebook listings verified this week: 40

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Advertise With Us!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2025 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in