The Licensing Letter

Children's Shows

Sesame Street: The Musical Coming to New York

By Gary Symons TLL Editor in Chief We finally have an answer to the question, how do you get to Sesame Street? Turns out, it's just off Broadway! Rights holder Sesame Workshop is working with Rockefeller Productions on Sesame Street: The Musical, with an opening night premiere on Sept. 22 at Theater Row on West 42nd Street. Sesame Street’s beloved furry friends will appear in … [Read more...] about Sesame Street: The Musical Coming to New York

Metaverse Deals: ITV Partners With Reality Gaming for Thunderbird NFTs

By Allison Watkinson TLL Reporter ITV Studios has partnered with Reality Gaming to create a licensed NFT community experience based on the classic show Thunderbirds. NFTs or Non-Fungible Tokens are one-of-a-kind assets in the digital world that can be collected and traded by fans. NFTs are protected using blockchain technology. Blockchain is a system of recording information … [Read more...] about Metaverse Deals: ITV Partners With Reality Gaming for Thunderbird NFTs

Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy

Licensing agent Mondo TV Group announces first Italian deal for hit kids’ show Mondo TV Group has licensed Ravensburger to produce a portfolio of puzzles and craft kits for the Italian market inspired by the hit kids’ show Bread Barbershop. The news of this license award comes only weeks after Mondo TV Group’s appointment by brand owner Monster Studio to represent licensing … [Read more...] about Ravensburger to Bring Bread Barbershop Games and Puzzles to Italy

LMI’s Latest Deal is Pure Rubbish … In a Good Way

ILLUMINATED FILMS AND LMI AGREE TO DEAL FOR LICENSING OF THE RUBBISH WORLD OF DAVE SPUD Illuminated Films says it has signed LMI as their licensing partner for the CITV comedy adventure series The Rubbish World of Dave Spud. Established in 1982, Licensing Management International (LMI) is a multifaceted licensing agency that has represented some of the world’s most … [Read more...] about LMI’s Latest Deal is Pure Rubbish … In a Good Way

TV Licensing: MeteoHeroes Ready For Licensing In Latin America

Mondo TV's hit show MeteoHeroes is now available for licensing deals in Latin America and the Caribbean. Mondo TV Studios says the show has been signed by a variety of distributors throughout the region. These new launches are significant announcements for the show, says Maria Bonaria Fois, CEO of Mondo TV Studios. “The continuing growth of MeteoHeroes shows how its themes of … [Read more...] about TV Licensing: MeteoHeroes Ready For Licensing In Latin America

TV Licensing: Hello Kitty Secures First Licensed Distribution Deals For New Show

By Allison Watkinson TLL Reporter Hello Kitty: Super Style, has secured its first pre-sales following a slate of licensing deals secured by the producers of the series. The producers of Hello Kitty: Super Style include Watch Next, Monello, Maga Animation Studio and distributor Kids First. Hello Kitty: Super Style is an original 3D animated children’s program based on … [Read more...] about TV Licensing: Hello Kitty Secures First Licensed Distribution Deals For New Show

Interview: Daniel Tiger Roaring Into New Licensing Categories

Gary Symons TLL Editor in Chief Daniel Tiger's Neighborhood remains a hit after 10 years, and recently seemed to explode with new licensing deals prior to Licensing Expo. This year at the show I caught up with Matthew Shiels, who last year was promoted from director to VP of Business and Legal Affairs at Fred Rogers Productions. As a major part of that promotion, Shiels now … [Read more...] about Interview: Daniel Tiger Roaring Into New Licensing Categories

Licensing International Excellence Awards Honor Innovation

The winners of the 2022 Licensing International Excellence Awards were announced Thursday at Licensing Expo in Las Vegas. The awards honor innovation in the way brands use licensing to further their goals, how licensees develop products, how licensees distribute products, and how retailers spotlight licenses on their shelves. “It’s inspiring to see the quality of work … [Read more...] about Licensing International Excellence Awards Honor Innovation

Loyalty Partner for Miraculous across EMEA

By Allison Watkinson TLL Reporter Independent animation studio ZAG has signed an agreement with TCC Global as the exclusive loyalty partner for Miraculous: Tales of Ladybug and Cat Noir in the EMEA region. “TCC Global is well-known for creating well-designed loyalty campaigns that excite shoppers and reward loyalty in meaningful ways,” said Julian Zag, EVP Global Operations … [Read more...] about Loyalty Partner for Miraculous across EMEA