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Studios Talk Up Future Releases at CinemaCon

Theaters from across the U.S. and around the world met in Las Vegas last week for CinemaCon, the official convention of the National Association of Theater Owners. Splashy, star-studded presentations and premiere screenings are norm at CinemaCon and this year was no exception…

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Licensing Law

You Make the Call: Is This Infringement?

The never-ending legal adventures of Deadmau5 and his famous trademark highlight key issues in copyright and trademark law as they relate to licensing…

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Turtles Toys Twice as Big as 2014

Licensed Teenage Mutant Ninja Turtles figures from Playmates were the top toy of 2014, according to…

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Licensed Housewares at IHHS

Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The 2016 International Home + Housewares Show (IHHS) in Chicago…

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Store Check: Target at Culver City, CA

A week before Disney’s Zootopia scampered into theaters accompanied by predictions of a $67 million opening weekend, limited merchandise was on the shelf at Target stores. See how other brands fared…

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Entertainment Steals the Show for 2015 Retail Sales

As in 2014, entertainment/character claimed the highest growth rate of any property type (except for the fledgling digital celebrities subcategory) at…

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TOTY’s Top Toys Hit the Nostalgic, Tech Sweet Spots

The 113th North American International Toy Fair once again played host to the The Toy Industry Association’s annual Toy of the Year (TOTY) Awards. Three of the top toys are licensed—sweeping the boy’s, girl’s and preschool and top toy of the year categories…

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Six New Streaming Shows with Licensing Potential

News of new kids’ TV distribution deals made by Netflix and Amazon last week drove home a discussion we have increasingly been having with…

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WBCP Reveals Superlist of Licensees

Warner Bros. Consumer Products unveiled a host of licensees worldwide for its upcoming Batman v Superman: Dawn of Justice, which hits theaters March 25th. See the full list, with contact info for all dealmakers…

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As Pet Pampering Grows, Licensing Goes to the Dogs

The emerging trend of pet “parenting” has increased demand for specialty products, including toys and other products licensed from fashion, entertainment and celebrity properties, as pet parents seek to share their favorite brands with their pets…

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