Theaters from across the U.S. and around the world met in Las Vegas last week for CinemaCon, the official convention of the National Association of Theater Owners. Splashy, star-studded presentations and premiere screenings are norm at CinemaCon and this year was no exception…
Licensing Law
You Make the Call: Is This Infringement?
April 11, 2016
The never-ending legal adventures of Deadmau5 and his famous trademark highlight key issues in copyright and trademark law as they relate to licensing…
MOVIE MERCHANDISE
Turtles Toys Twice as Big as 2014
March 28, 2016
Licensed Teenage Mutant Ninja Turtles figures from Playmates were the top toy of 2014, according to…
Housewares
Licensed Housewares at IHHS
March 7, 2016
Retail sales of licensed housewares goods in the U.S. and Canada grew a 1.5% in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. And as consumer confidence in the economy grows, sales are only expected to increase. The 2016 International Home + Housewares Show (IHHS) in Chicago…
Retail
Store Check: Target at Culver City, CA
March 7, 2016
A week before Disney’s Zootopia scampered into theaters accompanied by predictions of a $67 million opening weekend, limited merchandise was on the shelf at Target stores. See how other brands fared…
TLL'S 2016 SURVEY
Entertainment Steals the Show for 2015 Retail Sales
February 26, 2016
As in 2014, entertainment/character claimed the highest growth rate of any property type (except for the fledgling digital celebrities subcategory) at…
TOYS & GAMES
TOTY’s Top Toys Hit the Nostalgic, Tech Sweet Spots
February 19, 2016
The 113th North American International Toy Fair once again played host to the The Toy Industry Association’s annual Toy of the Year (TOTY) Awards. Three of the top toys are licensed—sweeping the boy’s, girl’s and preschool and top toy of the year categories…
KIDS TV
Six New Streaming Shows with Licensing Potential
February 17, 2016
News of new kids’ TV distribution deals made by Netflix and Amazon last week drove home a discussion we have increasingly been having with…
ENTERTAINMENT/CHARACTER
WBCP Reveals Superlist of Licensees
January 29, 2016
Warner Bros. Consumer Products unveiled a host of licensees worldwide for its upcoming Batman v Superman: Dawn of Justice, which hits theaters March 25th. See the full list, with contact info for all dealmakers…
PET PRODUCTS
As Pet Pampering Grows, Licensing Goes to the Dogs
January 29, 2016
The emerging trend of pet “parenting” has increased demand for specialty products, including toys and other products licensed from fashion, entertainment and celebrity properties, as pet parents seek to share their favorite brands with their pets…