If cleanliness really is next to godliness, then surely Kathy Ireland just got a guaranteed spot in heaven. The fashion icon and business owner says she's partnering with tech firm AERAS on a new product allowing consumers to sanitize everything from door handles, to shopping carts, to gas pumps. The partnership has been struck between AERAS and kathy ireland Worldwide … [Read more...] about Kathy Ireland Declares War on Germs With AERAS Partnership
Entertainment/Character
Miraculous Hit 100 Million Plays on Roblox
A Miraculous mini-game built into Roblox has hit 100 million plays in only seven weeks, demonstrating once more the power of licensing on the Roblox platform. The game Miraculous RP: Quests of Ladybug & Cat Noir was developed by Toya Studio, a gaming dev team that specializes in creating games for the Roblox platform. The game is based on the animated TV series Miraculous: … [Read more...] about Miraculous Hit 100 Million Plays on Roblox
Iscream Launches Licensed Care Bear Collection
The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection
Cyber Group Producing First Final Fantasy Show For Kids
The venerable video game franchise Final Fantasy has been tapped for film and series content before, but for the first time, Cyber Group Studios of Paris is developing a version for children, aged from eight to 13. CGS says it has signed a deal with Square Enix, the game developer, to co-produce a new TV series based on the popular title Final Fantasy IX. Cyber Group will also … [Read more...] about Cyber Group Producing First Final Fantasy Show For Kids
Dr. Seuss To Unveil Licensing Extravaganza
Dr. Seuss Enterprises says it will be unveiling a massive slate of licensing products and programs at the upcoming Licensing Expo in August. The company says it continues to focus on its core values of promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. "The creative, whimsical world of Dr. … [Read more...] about Dr. Seuss To Unveil Licensing Extravaganza
Pokemon GO Developer Releasing Radical Transformers Game
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar … [Read more...] about Pokemon GO Developer Releasing Radical Transformers Game
Guru Studio Appoints Master Toy Partner for True
Canadian animation studio Guru has appointed United Smile as its first-ever Master Toy Partner for its series True and the Rainbow Kingdom. The studio originally partnered with Toy State in a non-exclusive licensing agreement, but the toy company shut down in 2018 after more than three decades in business. Guru has also worked with other companies, but the deal with United … [Read more...] about Guru Studio Appoints Master Toy Partner for True
African Animators On The Rise With Disney+, Netflix, Cartoon Network
By Gary Symons TLL Editor in Chief Until now, children in Africa didn't really see themselves represented in the shows they watched, as the vast majority of television content was produced in North America, Europe and Asia. It's also a problem for licensees on the continent, as Africa has long lacked home-grown heroes in children's shows, with virtually all licensed products … [Read more...] about African Animators On The Rise With Disney+, Netflix, Cartoon Network
SEGA Adds Two Sonic Toy Partners In Europe
SEGA Europe has announced new licensing partnerships with Wow! Stuff and HoloToyz to mark the 30th anniversary of its flagship property Sonic the Hedgehog. Wow! Stuff will be bringing the speedy video game character to its award-winning Wow! Pods range, which will feature light-up characters from the Sonic universe, housed within interconnecting display cases. In the agreement … [Read more...] about SEGA Adds Two Sonic Toy Partners In Europe
Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger
SpongeBob SquarePants and his pal Patrick will be rocking some Tommy Hilfiger jeans in a new partnership between the design house and ViacomCBS, brokered by WildBrain CPLG. The licensing agency says the Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new collection under the theme A Blast from the Past, featuring characters and logos from … [Read more...] about Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger