The Licensing Letter

Entertainment/Character

Moxie Named Exclusive Licensing Agency For Albert Whitman Media

The global brand management and licensing agency Moxie & Company has been selected to serve as the exclusive licensing representative on behalf of Albert Whitman Media, including the company's century-old brand The Boxcar Children.  The partnership with Moxie was announced this week by company partner Arlene Scanlan, who says Moxie & Company will introduce licensees to … [Read more...] about Moxie Named Exclusive Licensing Agency For Albert Whitman Media

JLKBrand Signs Up For Years Of Misery With Lemony Snicket

By Gary Symons TLL Editor in Chief There's never been a series of children's books like Lemony Snicket: A Series of Unfortunate Events, in which people are either stupid or horrible—or possibly both stupid and horrible—the worst always happens, and happy endings are for saps. But despite all of those warnings, JLKBrand has agreed to represent the Lemony Snicket brand in its … [Read more...] about JLKBrand Signs Up For Years Of Misery With Lemony Snicket

Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers

Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands. Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, … [Read more...] about Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers

Licensing Deals: Simon’s Cat Expands Global Pawprint

Licensing agent appointed in Japan and new product ranges across Europe, Australia, North America and Asia Banijay Brands announced this week a litter of new licensing deals for its digital content sensation, Simon’s Cat, and says Japanese agency ZenWorks has been appointed to represent the brand’s interests in that cat-crazy country, home of the cat cafe. The licensing … [Read more...] about Licensing Deals: Simon’s Cat Expands Global Pawprint

Amazon Shakes Up Streaming With MGM Acquisition

By Gary Symons TLL Editor in Chief MGM's roaring lion is now purring happily in the Amazon stable, after the eCommerce giant acquired the historic film studio in a critical, $8.45 billion deal. That sum makes the MGM acquisition the second largest in Amazon's history, but Jeff Bezos and crew are betting their investment will pay off as part of the company's strategy to … [Read more...] about Amazon Shakes Up Streaming With MGM Acquisition

Popeye and Olive Oyl Become Fashion Icons in Brazil

LUXURY BRAND À LA GARÇONNE UNVEILS POPEYE FASHION COLLABORATION  Popeye ain't just sellin' spinach anymore; with the help of long-time girlfriend Olive Oyl, the pugnacious sailor man is also becoming a fashion icon—featured in a new collection by Brazilian luxury fashion house À La Garçonne. Unveiled on May 14 during a private fashion show, luxury fashion house À La Garçonne … [Read more...] about Popeye and Olive Oyl Become Fashion Icons in Brazil

Teletubbies Show Their Pride With Fashion Collection

WildBrain, a global leader in kids’ and family entertainment, is partnering with GLAAD, the world’s largest lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, to support 2021 Pride Month in June with the launch of its first Teletubbies fashion collection for adult fans. Proceeds from sales of the collection will benefit GLAAD to support its … [Read more...] about Teletubbies Show Their Pride With Fashion Collection