Dr. Seuss Enterprises says it will be unveiling a massive slate of licensing products and programs at the upcoming Licensing Expo in August. The company says it continues to focus on its core values of promoting literacy, education, self-confidence, and the wonderful possibilities of a child’s imagination through the works of Dr. Seuss. "The creative, whimsical world of Dr. … [Read more...] about Dr. Seuss To Unveil Licensing Extravaganza
Entertainment/Character
Pokemon GO Developer Releasing Radical Transformers Game
Niantic, the software team that developed the viral Augmented Reality (AR) game Pokemon GO, is working with Hasbro and TOMY to develop a new mobile game based on the Transformers franchise. Called Transformers: Heavy Metal, the new game will see players battle with characters from the Transformers series in real world settings using the game’s AR features. The idea is similar … [Read more...] about Pokemon GO Developer Releasing Radical Transformers Game
Guru Studio Appoints Master Toy Partner for True
Canadian animation studio Guru has appointed United Smile as its first-ever Master Toy Partner for its series True and the Rainbow Kingdom. The studio originally partnered with Toy State in a non-exclusive licensing agreement, but the toy company shut down in 2018 after more than three decades in business. Guru has also worked with other companies, but the deal with United … [Read more...] about Guru Studio Appoints Master Toy Partner for True
African Animators On The Rise With Disney+, Netflix, Cartoon Network
By Gary Symons TLL Editor in Chief Until now, children in Africa didn't really see themselves represented in the shows they watched, as the vast majority of television content was produced in North America, Europe and Asia. It's also a problem for licensees on the continent, as Africa has long lacked home-grown heroes in children's shows, with virtually all licensed products … [Read more...] about African Animators On The Rise With Disney+, Netflix, Cartoon Network
SEGA Adds Two Sonic Toy Partners In Europe
SEGA Europe has announced new licensing partnerships with Wow! Stuff and HoloToyz to mark the 30th anniversary of its flagship property Sonic the Hedgehog. Wow! Stuff will be bringing the speedy video game character to its award-winning Wow! Pods range, which will feature light-up characters from the Sonic universe, housed within interconnecting display cases. In the agreement … [Read more...] about SEGA Adds Two Sonic Toy Partners In Europe
Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger
SpongeBob SquarePants and his pal Patrick will be rocking some Tommy Hilfiger jeans in a new partnership between the design house and ViacomCBS, brokered by WildBrain CPLG. The licensing agency says the Tommy Hilfiger brand has partnered with ViacomCBS Consumer Products to launch a new collection under the theme A Blast from the Past, featuring characters and logos from … [Read more...] about Some Classic Viacom CBS Shows Are Stylin’ With Tommy Hilfiger
Moxie Named Exclusive Licensing Agency For Albert Whitman Media
The global brand management and licensing agency Moxie & Company has been selected to serve as the exclusive licensing representative on behalf of Albert Whitman Media, including the company's century-old brand The Boxcar Children. The partnership with Moxie was announced this week by company partner Arlene Scanlan, who says Moxie & Company will introduce licensees to … [Read more...] about Moxie Named Exclusive Licensing Agency For Albert Whitman Media
JLKBrand Signs Up For Years Of Misery With Lemony Snicket
By Gary Symons TLL Editor in Chief There's never been a series of children's books like Lemony Snicket: A Series of Unfortunate Events, in which people are either stupid or horrible—or possibly both stupid and horrible—the worst always happens, and happy endings are for saps. But despite all of those warnings, JLKBrand has agreed to represent the Lemony Snicket brand in its … [Read more...] about JLKBrand Signs Up For Years Of Misery With Lemony Snicket
Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers
Never Wrong Toys, a subsidiary of China’s leading toy manufacturer Markan Industrial Group Ltd., is developing a broad range of new preschool products for the popular Cartoon Channel hit Rainbow Rangers, in a deal with Genius Brands. Rainbow Rangers is a rescue-based series that follows the adventures of seven girls who are Earth’s first responders—protecting people, animals, … [Read more...] about Never Wrong Toys Appointed Master Toy Partner For Rainbow Rangers
Aardman Announces Hilarious New License Deals
The hilarious Animation studio Aardman has announced several new licensing deals for two of its most famous brands, Wallace & Gromit, and the spinoff Shaun the Sheep. The Wallace & Gromit series of short stop-action animation practically reinvented the genre, and brought the mild-mannered gadget freak Wallace and his much smarter dog Gromit to international fame. Shaun … [Read more...] about Aardman Announces Hilarious New License Deals