Toy giant Mattel is joining forces with star musician and songwriter Chris 'Ludacris' Bridges on a new animated series called Karma's World, to air on Netflix later this year. The agreement creates a joint venture between Mattel, 9 Story Media Group Inc., and Karma's World Entertainment for a multi-year global licensing deal tied to Karma’s World, the series created by … [Read more...] about Mattel Signs a ‘Ludacris’ Deal
Entertainment/Character
ZAG Invests In Interactive Storytelling Tech Firm Epopia
Who says letter writing is dead? Not ZAG, which announced on April 21 that it has acquired a stake in Epopia, a French tech company that developed a "unique epistolary letter format that encourages children to read and write through interactive storytelling." To put it more simply, Epopia has created a software solution that allows for personalization of content, based on the … [Read more...] about ZAG Invests In Interactive Storytelling Tech Firm Epopia
Jazwares Pens Multi-Year Marvel Deal For Costumes
Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes
Museum of Discovery & Science Goes Mesozoic With Dino Dana
Fort Lauderdale's famous Museum of Discovery and Science is ushering in some Stegosaurus-sized fun for kids in a partnership based on Dino Dana The Movie. Kids will discover the wonders of the Mesozoic era, as Dino Dana and her friends roar into the Museum of Discovery and Science (MODS). Guests can visit the new Dino Dana exhibit, see the coolest dino augmented reality (AR) … [Read more...] about Museum of Discovery & Science Goes Mesozoic With Dino Dana
Video: Transformers Get Real With Hasbro/Robosen Partnership
The idea behind The Transformers—of giant robots that transformed into vehicles in just a few seconds—always seemed cool, but ultimately completely unrealistic. Until now. Hasbro has released the first product of its partnership with robotics company Robosen, that being a large version of Transformer's boss Optimus Prime that can autonomously convert from a robot to a … [Read more...] about Video: Transformers Get Real With Hasbro/Robosen Partnership
Licensing Deals Abound As Godzilla vs. Kong Smashes Box Office
The theatrical release Godzilla vs. Kong has noisily stomped past $390 million in revenue at the global box office on its way to becoming the top grossing Hollywood movie of the pandemic, and not surprisingly, licensing deals have been quick to follow. The clash of titans showed quickly surpassed the $365 million earned last fall by fellow Warner Bros.' release Tenet, and … [Read more...] about Licensing Deals Abound As Godzilla vs. Kong Smashes Box Office
Rock’em Sock’em Robots Get Silver Screen Treatment
Mattel Inc. is working with Universal Pictures and action star Vin Diesel's One Race Films to bring a Rock'em Sock'em Robot movie to the big screen. The classic table top game lets players take control of two robotic pugilists, who trade plastic blows until one of their heads pops up, signaling a knockout punch. Now, in the tradition of films like the Hugh Jackman vehicle Real … [Read more...] about Rock’em Sock’em Robots Get Silver Screen Treatment
Channel Your Inner Monster, With Godzilla Mobile Game
The cinematic monster Godzilla has been on quite a tear this year, starring in the most successful box office movie during the pandemic, boasting an exploding licensing channel, and now releasing an exciting new mobile video game from Toho Games called Godzilla Destruction. Set for release on April 27, Godzilla Destruction is touted as an exciting and easy-to-play mobile game … [Read more...] about Channel Your Inner Monster, With Godzilla Mobile Game
Marvel and Yoobi Partner on Heroic Back-To-School Line
The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a 'super-powered' collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection. Yoobi describes itself as a "give-back brand" that … [Read more...] about Marvel and Yoobi Partner on Heroic Back-To-School Line
Bluey Crosses the English Channel to Air on France Television
The award winning kids animated series Bluey is crossing the English Channel to thrill a generation of children in France, as France Television has secured the rights to the show and BBC Studios has appointed France TV Distribution as its licensing agent in the country. Beginning this week, Bluey will be broadcast daily in the prime spots of 8:45 a.m. on weekends, and from … [Read more...] about Bluey Crosses the English Channel to Air on France Television