Licensing Deal Will See EA SPORTS PGA TOUR As The Exclusive Home of All Four Majors — the Masters Tournament, PGA Championship, U.S. Open Championship and The Open Championship EA Sports has unveiled EA SPORTS PGA TOUR: Road to the Masters as the exclusive video game home of the historic Masters Tournament at Augusta National Golf Club, one of the most prestigious golf events … [Read more...] about Augusta Partners on EA Sports PGA Tour
Experiential Licensing
Twin Studies Predict Strong Recovery For Licensing and Retail
By Gary Symons TLL Editor in Chief Two key reports released over the past two weeks illustrate the devastating impact of COVID-19 on the licensing and retail industries … but they also paint an encouraging picture for the economic recovery of both sectors as vaccination programs roll out in America and around the world. License Global released its report—COVID-19: What … [Read more...] about Twin Studies Predict Strong Recovery For Licensing and Retail
Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
A deal brokered by WildBrain CPLG on behalf of Ubisoft will allow Assassin's Creed fans to release their inner Ninja with a blockbuster experiential attraction in Saudi Arabia. Wildbrain, a leading entertainment, sport and brand licensing agency, has secured a deal with Osool Entertainment to develop location-based entertainment (LBE) attractions for the blockbuster video game … [Read more...] about Wildbrain Launches Deal For ‘Assassin’s Creed’ Parkour Courses In Saudi Arabia
Eatwith in Tasty Collaboration With MASTERCHEF
Pretty much every MasterChef fan in the world has likely wished they could learn to cook like the champion cooks they see on TV. And now, thanks to a delicious partnership between MASTERCHEF and Eatwith, they can. Eatwith is the world's largest community for authentic culinary experiences with locals. The company has now partnered with Endemol Shine North America, a Banijay … [Read more...] about Eatwith in Tasty Collaboration With MASTERCHEF
M&A & Partnerships
We break down this month's must-know news in mergers, acquisitions, and partnerships. Contact the Editor at karina@plainlanguagemedia.com. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). September 23, 2019 Update To celebrate of World Cleanup Day, Bacardi and environmental non-profit Lonely Whale are upcycling … [Read more...] about M&A & Partnerships
Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
Contact the editor at karina@plainlanguagemedia.com Warner Bros. and Monlove are bringing Scooby-Doo and the gang on tour in 2020. The Canadian prodco is touring live show Scooby-Doo and the Lost City of Gold across 30 countries over 5 years. GarfieldEATS his way to Canada after the concept restaurant launched last year in Dubai in a partnership between Paws Inc. and venture … [Read more...] about Experiential Roundup: Garfield, Scooby-Doo, YooHoo & More
Experiential & Partnerships Roundup: Worldwide
Contact the editor at karina@plainlanguagemedia.com Crayola and Bulu Inc. launch new Create It Yourself (CIY) monthly subscription boxes, based in part on its YouTube series. Each branded box contains supplies for two premium craft projects, including a how-to guide, a bonus crafting challenge, and unique surprises, gifts, and coupons. Penguin Ventures collaborates with Le … [Read more...] about Experiential & Partnerships Roundup: Worldwide
Wrap-Up: Experiential, Promotional & Personalized
Contact the editor at karina@plainlanguagemedia.com King Features taps toxicfox for a Betty Boop personalized character collection that allows users to transform their likeness into Betty Boop character art that can then be printed onto a wide range of items including mugs, suitcases, tote bags, and apparel. Currently available in the U.K. and Ireland, the collection is coming … [Read more...] about Wrap-Up: Experiential, Promotional & Personalized
Experiential, Social & Retail: Updates
Contact the editor at karina@plainlanguagemedia.com. Dr. Seuss Enterprises and its licensed partners are celebrating the graduation season with Oh, the Places You’ll Go!—for graduates young and old, rich and poor, silly and smart—with the book from Random House, a gift line from Hallmark, a Walgreens program with Vandor, and tumblers from Tervis. Funko adopts the home field of … [Read more...] about Experiential, Social & Retail: Updates
Digital Deets: Retail, Social & Gaming Updates
Gen Z is shopping more frequently and spending more on fashion than Millennials are, according to a study from LIM College. Although the two generations tend to align in overall values, Gen Zers tend to appreciate the material things in life, including shopping at malls and physical stores. It's not only Gen Z—this last holiday season, everyone appreciated the convenience of … [Read more...] about Digital Deets: Retail, Social & Gaming Updates