Following in the footsteps of so many rock bands, Metallica has partnered with Budwieser to launch a limited edition line of branded beers in Canada. A run of over 91,000 black cans featuring the band's logo will be sold in cases of 15 and 24. Freebies were handed out to fans during Metallica's two shows in Qubec City on September 14–16. The retail edition has an additional … [Read more...] about Branded Bottles
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Branded Bud
By Karina Masolova Following in the footsteps of so many rock bands, Metallica has partnered with Budweiser to launch a limited edition line of branded beers in Canada. A run of over 91,000 black cans featuring the band's logo will be sold in cases of 15 and 24. The beer is brewed in Canada by Labatt. Freebies were handed out to fans during Metallica's two shows in Qubec City … [Read more...] about Branded Bud
Licensed Sales of Music Goods Hit Low Note in 2014
After five consecutive years of growth, retail sales of licensed goods based on music properties in the U.S. and Canada declined 2.5% to $2.5 billion in 2014, according to The Licensing Letter's Annual Licensing Business Survey. The dip in sales of music licensed goods may be both an effect and a reflection of the larger trends shaping the different aspects of the music … [Read more...] about Licensed Sales of Music Goods Hit Low Note in 2014
Bundling Goods with Music
Garth Brooks’s GhostTunes music downloading service rolled out last month in tandem with release of Brooks’ “Man Against the Machine” album, his first in 13 years. The new service allows artists to bundle licensed merchandise, tickets, and the music itself, to order. While others bundle merchandise, GhostTunes reportedly pays 80% of music sales to the artist—compared to 70% … [Read more...] about Bundling Goods with Music