The newly launched Aconyte Books says it's publishing a new series of novels inspired by Marvel's hit tabletop miniatures game Crisis Protocol, and a series based on the Assassin's Creed video game series. Aconyte is the novels division of Asmodee Entertainment, created last year to deliver on the Asmodee slogan: “Great games, amazing stories!”, and to create new … [Read more...] about Aconyte Publishing Novels Inspired by Marvel, Assassin’s Creed
Publishing
Mattel Signs a ‘Ludacris’ Deal
Toy giant Mattel is joining forces with star musician and songwriter Chris 'Ludacris' Bridges on a new animated series called Karma's World, to air on Netflix later this year. The agreement creates a joint venture between Mattel, 9 Story Media Group Inc., and Karma's World Entertainment for a multi-year global licensing deal tied to Karma’s World, the series created by … [Read more...] about Mattel Signs a ‘Ludacris’ Deal
Peanuts And Vayyu Launch Sustainable Fashion For Earth Day
The venerable comic strip Peanuts and the eco-lifestyle brand Vayyu have jointly launched a new licensed apparel collection to mark Earth Day. In a deal secured by WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, Peanuts Worldwide has licensed its popular cast of characters, including Charlie Brown and Snoopy, to create apparel with … [Read more...] about Peanuts And Vayyu Launch Sustainable Fashion For Earth Day
Charlesbridge Partnering On Chicken Soup For the Soul Series
The folks at Chicken Soup for the Soul LLC will be bringing their positive message to kids, in a new joint venture with children's book publisher Charlesbridge, launching this fall. The companies say two new lines of books, Chicken Soup for the Soul BABIES (for ages 0-3) and Chicken Soup for the Soul KIDS (for ages 4-7), will focus on childhood social and emotional well-being … [Read more...] about Charlesbridge Partnering On Chicken Soup For the Soul Series
Jazwares Pens Multi-Year Marvel Deal For Costumes
Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes
Genius Brands Licenses Likeness For Marvel’s Most Frequently Appearing Character
Here's a pop quiz for you: Which character has appeared in more Marvel superhero movies than anyone else? Is it Ironman, played by Robert Downey Jr.? Or perhaps Nick Fury, the head of Shield, played by Samuel L. Jackson? It's neither. In truth, those characters place a distant second, each having played roles in 10 out of the 23 Marvel movies to date. The man who appeared in … [Read more...] about Genius Brands Licenses Likeness For Marvel’s Most Frequently Appearing Character
Marvel and Yoobi Partner on Heroic Back-To-School Line
The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a 'super-powered' collection of back-to-school products. Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection. Yoobi describes itself as a "give-back brand" that … [Read more...] about Marvel and Yoobi Partner on Heroic Back-To-School Line
Fordham Tags NXT GEN As Agency For Little Tracker IP
NXT GEN Brand Marketing announced today its appointment by Fordham USA as the global licensing agency for the Little Tracker lines of adventure books and snack foods. Little Tracker is based on a series of books connecting curious children and families to explore our vast and diverse world. The Little Tracker characters and story are deeply rooted in messages of global … [Read more...] about Fordham Tags NXT GEN As Agency For Little Tracker IP
Boutique Licensing Agency Lands Major Deal With Sanrio
The Brand New Licensing Agency Inks Deal With Sanrio Property Mr. Men and Little Miss The new Boutique Licensing Agency—aka BLA!—was formed as an EMEA-focused licensing agency whose aim is to transform the partnership experience in the licensing industry, and their approach seems to be working. Only a few months after formally entering the market, BLA! hit the ground running … [Read more...] about Boutique Licensing Agency Lands Major Deal With Sanrio
Big Week For Dr. Seuss: Three New Deals And An Anniversary
You just can't keep Dr. Seuss out of the news lately. After getting political conservatives into a fluster last month after cancelling certain Dr. Seuss books for images now considered racially offensive, the children's book brand has seen sales increases and this week announced three new deals. The first slate of deals, announced April 6, celebrates the 50th Anniversary of … [Read more...] about Big Week For Dr. Seuss: Three New Deals And An Anniversary