By Gary Symons TLL Editor in Chief The three-time diamond selling musician Post Malone is designing art for Magic: The Gathering's Secret Lair playing cards. Malone is partnering with Hasbro's Wizard of the Coast division mainly because he is a well-known Magic: The Gathering enthusiast, who will now be included in the game. Secret Lair is a direct-to-consumer, … [Read more...] about Wizards of the Coast, Post Malone Team Up for Secret Lair Cards
Traditional Toys/Games
Renegade in Talks for Games Deal With Hasbro
Renegade Game Studios says it is in talks to become the new home of some classic Hasbro games. Renegade announced negotiations are ongoing to expand their licensing relationship with Hasbro, a global branded entertainment company, to include best-selling games Axis & Allies, Diplomacy, Squad Leader, and Robo Rally. The studio is already a key licensee for Hasbro. Renegade … [Read more...] about Renegade in Talks for Games Deal With Hasbro
Gaming: Rocket League Cars Hit the Track in Real Life
Video game developer Psyonix is releasing RC replicas of cars from its hit game Rocket League, in partnership with Funrise, Inc. The deal was facilitated by the global licensing agency IMG, and the new Rocket League collection of replica vehicles are available now at Walmart, Target.com, Amazon, and other major retailers in the United States. Rocket League is an … [Read more...] about Gaming: Rocket League Cars Hit the Track in Real Life
Licensing Giant Hasbro Targets 50% Profit Increase
CEO Chris Cocks Forecasts Major Growth Based on Gaming, Digital and Licensing By Gary Symons TLL Editor in Chief Hasbro's CEO Chris Cocks unveiled a new master plan for the toy and entertainment conglomerate in his first investor day presentation. Cocks took over as CEO in January 2022 after the death of former CEO Brian Goldner. Cocks was previously head of Hasbro's wildly … [Read more...] about Licensing Giant Hasbro Targets 50% Profit Increase
TOMY Partners on Combined Doll and Book Line
By Allison Watkinson TLL Reporter TOMY International has developed a licensing partnership with Cottage Door Press for a line of co-branded gift sets featuring the new YumiAmi doll brand. The YumiAmi line of soft dolls was developed in-house by the US brand design team of TOMY International. TOMY International is a global designer, producer, and marketer of high-quality … [Read more...] about TOMY Partners on Combined Doll and Book Line
Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
By Allison Watkinson TLL Reporter The licensing agency Merchantwise has been tasked with representing Moose Toys' popular brand, Magic Mixies Mixlings, across Australia and New Zealand. “We are delighted to be representing Moose’s Magic Mixies Mixlings across Australia and New Zealand," said Kerryn McCormack, Managing Director at Merchantwise. "A truly magical brand, Magic … [Read more...] about Merchantwise To Rep Magic Mixies Mixlings in ANZ Region
Smoby Toys and Kärcher Partner For Good Clean Fun
By Allison Watkinson TLL Reporter ASPIRE has secured a deal with Smoby Toys for a role-play toy range based on the cleaning technology brand Kärcher. ASPIRE is the corporate & lifestyle division of the sport, entertainment and brand licensing agency, WildBrain CPLG. With its global team of licensing, sales, and retail experts, ASPIRE delivers strategic and long-term … [Read more...] about Smoby Toys and Kärcher Partner For Good Clean Fun
Jazwares Tops Toy Awards, Winning License of the Year
By Allison Watkinson TLL Reporter The highly-anticipated, in-person Toy of the Year (TOTY) Awards & Celebration event has officially named this year's top toys and games. The prestigious awards spotlighted the finalists across 17 different categories of play. The categories include collectibles, grown-up, plush, specialty, the newly created ride-on category, and … [Read more...] about Jazwares Tops Toy Awards, Winning License of the Year
Board Games: The Force Is Strong With This One
By Allison Watkinson TLL Reporter Asmodee and Z-Man Games, in collaboration with LucasFilm, are releasing a licensed board game based on Star Wars: The Clone Wars. The upcoming board game is called Star Wars: The Clone Wars – A Pandemic System Game. It is set during the popular Lucasfilm television series, Star Wars: The Clone Wars. The licensed board game is built using … [Read more...] about Board Games: The Force Is Strong With This One
Who’s News: Major Changes to the Board of Hasbro
By Allison Watkinson TLL Reporter Hasbro, Inc. has announced that Kenneth A. Bronfin and Edward M. Philip will retire from the company's Board of Directors. “On behalf of the entire Board of Directors and Hasbro team, I want to sincerely thank Ted and Ken for their years of service to Hasbro and for their unwavering commitment to our shareholders,” said Rich Stoddart, Chair … [Read more...] about Who’s News: Major Changes to the Board of Hasbro