By Gary Symons TLL Editor in Chief The theme park company Falcon's Beyond has inked a massive deal in China with the retail experience company K11 Group. The agreement combines the licensing-focused experiential company Falcon's Beyond with K11, one of the world's largest companies working in the area of retail entertainment. The deal will initially see Falcon's Beyond … [Read more...] about Experiential Licensing: Falcon’s Beyond Soars With Huge Deal In China
Experiential Licensing
Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
By Allison Watkinson TLL Reporter Kingsmen Xperience and Bright Play are opening a new NERF Action Xperience location for Hasbro's NERF toy brand. Owned by Hasbro since 1991, the NERF toy brand specializes in recreational blaster guns that shoot foam darts. Scheduled to open in the fall of 2024, the venue for the upcoming NERF Action Xperience center is located at the … [Read more...] about Experiential Licensing: Hasbro To Open Second NERF Action Experience Location
Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding
By Allison WatkinsonTLL ReporterFalcon’s Beyond Global has appointed Toni Caracciolo as the company's new EVP of marketing and branding. In the newly-created position, Caracciolo will be responsible for the strategy and execution of communications, marketing, and management of the company's brands, IPs, and business sectors.“Falcon’s Beyond is a company on a rapid international … [Read more...] about Who’s News: Falcon’s Beyond Names Toni Caracciolo As EVP Marketing and Branding
American Tour Schedule For Bluey’s Live Stage Show Extended Through July 2024
By Allison WatkinsonTLL ReporterThe licensed theatrical production, Bluey’s Big Play The Stage Show! has added additional performance dates that extend its U.S. tour schedule by 12 months. The theatrical production is based on the Bluey animated children's series created by Joe Brumm. The TV series follows a young Blue Heeler puppy and her family as they play imaginative games … [Read more...] about American Tour Schedule For Bluey’s Live Stage Show Extended Through July 2024
KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
By Allison WatkinsonTLL ReporterCEC Entertainment and KIDZ BOP have expanded their existing partnership with the appointment of KIDZ BOP as the official music partner for Chuck E. Cheese.The partnership between the two brands, which is now in its third consecutive year, will feature new and expanded entertainment programming, live events, international activations and more. … [Read more...] about KIDZ BOP Announced as Official Music Partner of Chuck E. Cheese
Experiential Licensing: The Latest on Disney and Mattel Adventure Park
By Gary Symons TLL Editor in Chief Experiential licensing is back in a big way, as Mattel and Disney invest heavily in theme parks in Arizona and California. Disney is now dropping a cool billion dollars on its properties in Anaheim, California, while Mattel is preparing for the opening of Mattel Adventure Park in Glendale, Arizona. The story on Disney wouldn't be … [Read more...] about Experiential Licensing: The Latest on Disney and Mattel Adventure Park
Rovio and SCG Open World’s First Angry Birds Cafe
By Allison Watkinson TLL Reporter SCG America has partnered with Rovio Entertainment to launch an Angry Birds-themed retail café in the recently-opened Tangram development. The Tangram complex where the Angry Birds café is located was created as a joint development project between SCG America and F&T Group. Designed as a mixed-use destination, Tangram includes … [Read more...] about Rovio and SCG Open World’s First Angry Birds Cafe
Experiential Licensing: PortAventura World and Sony Pictures Launch Attraction Based On Uncharted Franchise
By Allison WatkinsonTLL ReporterPortAventura World and Sony Pictures Entertainment have launched a licensed roller coaster attraction based on the action movie and video game franchise, Uncharted. "This attraction is the outcome of a pivotal agreement with an industry giant in entertainment, Sony Pictures," said PortAventura World managing director, David García. "The alliance … [Read more...] about Experiential Licensing: PortAventura World and Sony Pictures Launch Attraction Based On Uncharted Franchise
Bluey’s Live Stage Show Coming To Canada, Eh?
By Allison Watkinson TLL Reporter The licensed theatrical production, Bluey’s Big Play: The Stage Show is coming to venues across Canada starting on December 8, 2023. The live show is based on the Bluey animated series which is available in Canada on Disney Junior, Disney Channel, Disney+ and STACKTV. The Bluey children's show follows the humorous adventures of a young … [Read more...] about Bluey’s Live Stage Show Coming To Canada, Eh?
Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox
By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox