VP Racing Fuels and The Fan-Brand are joining forces through a licensing agreement to put some vroom in home decor. A global leader in performance fuels, lubricants, and additives, VP Racing Fuels announced this week it has signed a licensing agreement with The Fan-Brand for an extensive line of home décor products. "The Fan-Brand has created an incredible selection of VP … [Read more...] about Motorsports Licensing: VP Racing Fuels Partners With The Fan-Brand for Home Décor
Fashion
Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
By Allison Watkinson TLL Reporter Ubisoft has entered a partnership to develop a line of Assassin's Creed clothing that unlocks digital rewards through purchases of apparel. The partnership between game giant Ubisoft, tech company Fabacus, and apparel company Venum has created a cross-format marketing campaign that allows Assassin's Creed Valhalla players to unlock in-game … [Read more...] about Video Game Licensing: Ubisoft Partners on High Tech Assassin’s Creed Apparel
Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
In the Dr. Seuss book Oh, The Places You'll Go, you can now add Canada to the list. Dr. Seuss Enterprises is expanding its licensing program to Canada, with new products rolling out through Christmas and the New Year. The new licensing deals cover decor, fashion, toys, food and beverages, and more. These newly brokered deals for the Canadian market include a number of Dr. … [Read more...] about Literary Licensing: Dr. Seuss Expands Licensing Portfolio to Canada
Squishmallows Hits 100 million Sales, Launches Licensing Program
Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program
Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate at least $800,000 for environmental work, and has created Our Planet Matters, a new collection of sustainable men’s, women’s, and children’s products which use … [Read more...] about Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection
Heal In Style, With CURAD x Kendra Dandy Partnership
CURAD, a Medline brand and leading provider of world-class consumer medical products, announced today that it has joined forces with renowned artist and illustrator Kendra Dandy. The collaboration includes featuring her unique designs on CURAD’s classic adhesive bandages. The new bandage line will feature pineapple, papaya, banana, and dragon fruit designs offering a splash of … [Read more...] about Heal In Style, With CURAD x Kendra Dandy Partnership
Spread Group Wins Global Apparel Deal With ZAG
Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this new agreement, Spread Group will provide a collection for the global hit animated series Miraculous - Tales of Ladybug & Cat … [Read more...] about Spread Group Wins Global Apparel Deal With ZAG
Licensing Law: Peloton Sues Lululemon After Branding Breakup
Two giants of the fitness industry are facing off in court, soon after a five-year licensing and branding deal between Lululemon and Peloton ended in an amicable breakup. Peloton Interactive, the exercise bike company, has now sued Lululemon Athletica after the fitness fashion house threatened its own lawsuit over Peloton's new apparel line. Peloton filed its lawsuit in … [Read more...] about Licensing Law: Peloton Sues Lululemon After Branding Breakup
Going Gaga Over Gucci: Designer Brand Soars After Film Release
By Gary Symons TLL Editor in Chief Talk about a killer promotion! According to the e-commerce sales aggregator Lovethesales.com, online searches for Gucci products soared after the release of the new Ridley Scott murder saga House of Gucci, starring Lady Gaga, Adam Driver, Al Pacino, Jeremy Irons, and Jared Leto. It turns out a little mayhem can be very good for business, as … [Read more...] about Going Gaga Over Gucci: Designer Brand Soars After Film Release
Character Licensing: Moniker Partners With Peanuts For eSports Apparel
Gaming apparel specialist The Moniker Group announced this week it has launched a new collaboration with Peanuts Worldwide. The multi-year licensing agreement entails the release of multiple capsule collections via Moniker’s esports brands, H4X and ESX360. This collection will be available onlineand through their brick-and-mortar retail distribution partners. The esports … [Read more...] about Character Licensing: Moniker Partners With Peanuts For eSports Apparel