The dream lifestyle portrayed on Emily in Paris is now a retail reality thanks to a partnership between The Mint Group, MTV Entertainment Studios and ViacomCBS Consumer Products. The Mint Group, led by Mindy and Jean-Phillipe Prugnaud, have created a classic French-with-a-Hollywood-twist wardrobe for the Netflix series, created by Emily in Paris costume designers Patricia … [Read more...] about Fashion Licensing: Mint Group Brings Emily in Paris Designs To Saks
Fashion
Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
The groundbreaking hip-hop star Darryl McDaniels has signed an expansive licensing deal with Nickelodeon and ViacomCBS Consumer Products, that will include apparel, a book deal, and a collaboration on a new series for kids. McDaniels is one of the co-founders of Run-DMC, an early hip-hop group that remains hugely popular today, and that paved the way for many subsequent … [Read more...] about Run-DMC Co-Founder Darryl McDaniels Inks Wide Ranging Licensing Deal
Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart
By Gary Symons TLL Editor in Chief When you think about it, it's hard to believe it's taken this long to see eyewear on the market from the legendary pop star Elton John. But, while it may have been a long Yellow Brick Road to get here, the Rocketman himself has now released a new line of eyewear, launching exclusively at Sam's Club and Walmart stores. John says he … [Read more...] about Celebrity Licensing: Elton John’s Licensed Eyewear Launching at Sam’s Club and Walmart
Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations
Actor Gal Gadot and her hit character Wonder Woman are inspiring a wide range of new licensed collections, with three appearing over the past week alone. It's all part of a massive, global campaign to commemorate Wonder Woman's first appearance as a character, which occurred during the Second World War. In honor of the superhero's 80th anniversary, Gadot herself just dropped … [Read more...] about Character Licensing: Wonder Woman’s 80th Anniversary Inspires New Licensed Activations
Sustainable Licensing: Smiley Gives The Planet Something to Smile About
The brand extension company Smiley says it has adopted an "Earth first" business strategy that puts sustainable practices first and foremost. Called the 2023 Future Positive campaign, Smiley says the company's goal is to become an "active ambassador for change ... by supporting retailers, brands and consumer product industries to develop innovative solutions to transition to a … [Read more...] about Sustainable Licensing: Smiley Gives The Planet Something to Smile About
Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials
The Limited Time Capsule Collection Is Available Now on the New Digital Pop Up Website:www.maxandrubyremix.com Children's entertainment studio Nelvana has partnered with DTC manufacturer Juniper Creates on a new Max & Ruby apparel line targeted to Millennials and Gen Zs who grew up with the series. Juniper Creates is a premium consumer product and direct to consumer (DTC) … [Read more...] about Apparel Licensing: Nelvana Partners On Max & Ruby Collection For Millennials
Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
The partnership between Under Armour and NBA star Stephen Curry announced in December last year is now bearing fruit, as the partners announced a new collaboration with Sesame Street. The Curry Brand, powered by Under Armour, is launching a seven-part footwear collection that brings the spirit of Sesame Street’s Muppets to the basketball court. Curry, a father to three kids … [Read more...] about Celebrity Licensing: Stephen Curry and Under Armour Drop Sesame Street Collection
Pet Licensing: Banana Boat Going To The Dogs With New Deal
G Mason Group Partners with Banana Boat Sunscreen to Launch Gear and Suncare Products for Pets Banana Boat, one of the world's leading sunscreen makers, is now working on a line of sun care and outdoor gear products for dogs and other pets. Edgewell Personal Care, a leading consumer products company and owners of Banana Boat, announced it has selected G Mason Group to develop … [Read more...] about Pet Licensing: Banana Boat Going To The Dogs With New Deal
Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release
Shoemaker Reebok is unveiling a spooky, slimy shoe line this week, partnering with Sony Pictures Consumer Products on a full-family footwear and apparel collection inspired by the Ghostbusters franchise. Following the successful first line between the two brands, which launched in October 2020, Reebok has come back with an even larger collection. Various pieces of footwear in … [Read more...] about Reebok Unleashes Ghostbusters Shoe Line In Advance Of Film Release
Loungefly Launches New Disney-themed Backpack Collection
Funko's lifestyle brand Loungefly announced its November Beauty and the Beast and Cinderella-inspired collections, continuing the brand’s monthly Disney Castle and Disney Villains Scenes Series. The latest November drops include signature mini backpacks (MSRP: $80), a crossbody bag (MSRP: $65) and wallets (MSRP: $40), all available on Loungefly.com. “Transforming classic … [Read more...] about Loungefly Launches New Disney-themed Backpack Collection