The Licensing Letter

Fashion

Perfume Artisans Eclipse Stars

The artisan trend is spilling over from food and beverage into fragrance as the combo of star power + big designer promotions that have historically driven fragrance sales appear to be losing some of their mojo. There are now hundreds of artisan perfumers turning out products to meet the desire for alternatives. Artisan perfume entrepreneurs include fashion bloggers with large … [Read more...] about Perfume Artisans Eclipse Stars

TLL Survey: Fashion Licensing Grows 3.4% in 2014; Apparel, Accessories Strong, E-Commerce Inches Up

The competition is brutal but fashion licensing continues to thrive both worldwide and in the U.S./Canada, as documented by The Licensing Letter's Annual Licensing Business Survey. Global Sales Up 2.4% Global retail sales of licensed fashion goods grew 2.4% in 2014. Although it might sound like a modest increase (especially when you consider that 2013 growth was 2.5%), fashion … [Read more...] about TLL Survey: Fashion Licensing Grows 3.4% in 2014; Apparel, Accessories Strong, E-Commerce Inches Up

Jockey Jumps Into Stores

Having long ago made the leap from underwear to socks, Jockey International is now ready to move into shoes via its new licensing deal with The Eastman Group. Athleisure is the focus of the new line, which will include slippers, flip-flops, and casual shoe styles for men and women. Those shoes will use advanced materials to regulate temperature, cooling in warm weather and … [Read more...] about Jockey Jumps Into Stores

Ellen DeGeneres Debits Lifestyle Site

Talk TV queen Ellen DeGeneres—ranked America’s favorite TV personality for the past three years by The Harris Poll—became the latest celebrity to launch a website lifestyle collection. eD, on eDbyellen.com, includes home goods, apparel and accessories priced from $25 to $395, all with DeGeneres’s signature casual but tailored and detailed style. Although currently available … [Read more...] about Ellen DeGeneres Debits Lifestyle Site

Branding, Island Style

Two brands that embrace a beach lifestyle, Tommy Bahama and Maui Jim, are summering together. Maui Jim polarized sunglasses will be sold at all Tommy Bahama stores and online, marking the first time that Tommy Bahama will sell a branded product other than its own. … [Read more...] about Branding, Island Style

Nike Scores NBA Deal

As expected, Nike will replace Adidas as the National Basketball Association’s official on-court apparel provider, starting in the 2017-2018 season. The eight-year deal is reportedly valued at $125 billion a year, or $1 billion in total. That’s an estimated 245% more than Adidas paid. Of course, Nike is already an NBA licensee and, according HoopsHype, has endorsement deals … [Read more...] about Nike Scores NBA Deal

Klum Speads Color From Down Under

Heidi Klum is ready to import her colorful line of men’s underwear, HK Man, to the U.S., she told WWD in a recent interview. HK Man was launched in Australia and New Zealand and is currently available in the U.S. online via www.heidiklumintimates.com. The site also teases a pending expansion of Klum’s lingerie brands to Europe. Bendon manufactures HK Man, as well as Heidi Klum … [Read more...] about Klum Speads Color From Down Under

Larger Fashion Lines a Plus for Retailers

Demand for plus-size women’s clothing is expected to increase strongly through 2019, according to researcher Ibis World, due to factors including rising per capita disposable income, a decline in healthy eating, greater designer collaboration, and greater availability of premium products. The trend is showing up in licensing: In November, plus-size fashion retailer Torrid will … [Read more...] about Larger Fashion Lines a Plus for Retailers

Two Buy Fredrick Fekkai

Fragrance and beauty marketers SA Designer Parfums and Luxe Brands are teaming to acquire the Fredrick Fekkai luxury haircare brand and seven salons from Procter & Gamble. The acquisition is part of the companies’ plan to expand their portfolios through brand ownership and licensing to cover all major markets. Together they will launch an Ariana Grande fragrance throughout … [Read more...] about Two Buy Fredrick Fekkai