Leading full-service brand and licensing agency Global Trademark Licensing (GTL) has been appointed to represent Scania, a world leading provider of transport solutions including heavy lorries, trucks and buses. Scania says GTL is developing a cross-category global consumer products offering across all major toys, collectibles, and lifestyle categories, with a particular focus … [Read more...] about Trademark Licensing: GTL Drives Licensing Deals For Scania
Boats and Vehicles
Toyota Tags Joester Loria To Give Its Licensing More Horsepower
Joester Loria Group (JLG) has won a major contract with one of the world's largest automakers, being tapped for representation by Toyota. Toyota Motor Sales, USA says JLG has been selected to develop licensed product extensions for their Toyota and Lexus brands. Through merchandising and collaborations, JLG has been engaged to activate programs which engage with Toyota and … [Read more...] about Toyota Tags Joester Loria To Give Its Licensing More Horsepower
Camping World Launches Nautica Branded Outdoor Line
America's largest RV retailer, Camping World Holdings, has partnered with Authentic Brands Group (ABG) on the launch of Nautica branded products for the marine, water and outdoor marketplace. Camping World is not only the leading company in the recreational vehicle space, but also delves into a wide range of outdoor activities such as boating, camping, biking, and hiking. The … [Read more...] about Camping World Launches Nautica Branded Outdoor Line