The Licensing Letter

Gifts/Novelties

Iscream Launches Licensed Care Bear Collection

The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment. Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both … [Read more...] about Iscream Launches Licensed Care Bear Collection

Fanatics Dives Into NFTs With Majority Stake in Candy Digital

North America's largest fan merchandise company, Fanatics, has launched a new NFT (non-fungible token) service known as Candy Digital to leverage its wide range of sports collectibles and major league licenses. Fanatics describes Candy Candy Digital (www.candy.com) as a "next generation digital collectible company" that is entering the NFT space with three of the world's most … [Read more...] about Fanatics Dives Into NFTs With Majority Stake in Candy Digital

Stamp Collection A Global First For Minecraft

Microsoft’s Australian and New Zealand licensing agency for Minecraft, Merchantwise Licensing, has secured another world first for the brand with Australia Post set to produce a brand-new Minecraft themed licensed stamp pack. Designed by Australian creative agency, Three Scoops, the Minecraft licensed stamp pack, which is launching June 1, includes 12 stamps featuring many of … [Read more...] about Stamp Collection A Global First For Minecraft

Licensing Deals: Simon’s Cat Expands Global Pawprint

Licensing agent appointed in Japan and new product ranges across Europe, Australia, North America and Asia Banijay Brands announced this week a litter of new licensing deals for its digital content sensation, Simon’s Cat, and says Japanese agency ZenWorks has been appointed to represent the brand’s interests in that cat-crazy country, home of the cat cafe. The licensing … [Read more...] about Licensing Deals: Simon’s Cat Expands Global Pawprint

Boat Rocker Lassos New Licensees For Dino Ranch

Boat Rocker Studios announced this week the signing of six new licensees in the US and Canada for its top-rated preschool show Dino Ranch. The galloping success of the series, set in what Boat Rocker jokingly refers to as a "pre-Westoric" family dinosaur ranch, has sparked intense interest across multiple consumer categories, allowing Boat Rocker to corral multiple deals in … [Read more...] about Boat Rocker Lassos New Licensees For Dino Ranch

Fanattik Adds Magic to Collection in Hasbro Partnership

Gifts and Collectibles Being Developed For Dungeons & Dragons and Magic: The Gathering Collectibles company Fanattik has partnered with Hasbro on a new line of products for its wildly popular games Magic: The Gathering and Dungeons & Dragons. As reported this past week by The Licensing Letter, those two franchises saw massive sales growth during the pandemic, as the … [Read more...] about Fanattik Adds Magic to Collection in Hasbro Partnership

King Features Launches Cuphead Licensing Blitz

Six-Time Platinum Video Game Grows Its International Presence With New Products Including Apparel, Accessories, Novelties, Publishing and More King Features Syndicate this week announced a robust international expansion, including new agents and licensing deals for the global gaming sensation Cuphead. Ahead of the 2021 debut of The Cuphead Show! with Netflix Animation, the … [Read more...] about King Features Launches Cuphead Licensing Blitz

Fright Rags Celebrates ‘Halloween’ Early, With Plastic Meatball Deal

New Collectible Action Figures Designed As If They Were Released In 1978 The holiday may be six months away, but fans of the classic horror film “Halloween” will have the opportunity to travel back to an alternate autumn of 1978 thanks to a new line of authentically designed, retro-inspired action figures from Fright-Rags and Plastic Meatball based on John Carpenter’s original … [Read more...] about Fright Rags Celebrates ‘Halloween’ Early, With Plastic Meatball Deal

Jazwares Pens Multi-Year Marvel Deal For Costumes

Superhero suits for the masses—and their pets—will be hitting stores in 2022, thanks to a new, multi-year deal between global toyco Jazwares and Marvel Entertainment. Jazwares announced the deal, saying they will produce an all-new line of costumes and costume accessories. Set to hit retailers in North America in 2022, this new line will include an epic assortment of … [Read more...] about Jazwares Pens Multi-Year Marvel Deal For Costumes