The Licensing Letter

Virtual Worlds

Metaverse: Teletubbies Become Fashion Icons on Second Life

By Allison Watkinson TLL Reporter House of Blueberry and WildBrain are releasing an exclusive virtual Teletubbies clothing collection for the Second Life metaverse platform. Second Life is an online multimedia metaverse platform that was developed and launched by Linden Labs in 2003. The virtual Teletubbies clothing collection includes more than a 130 items that can … [Read more...] about Metaverse: Teletubbies Become Fashion Icons on Second Life

Ethereum Worlds Announces Launch of Virtual Luxury Apartments

By Gary Symons TLL Editor in Chief There's a new player in the metaverse, as Ethereum Worlds announced the release of their MVP (Minimum Viable Product) for their community-focused Metaverse platform, Ethereum Towers. "Our metaverse platform has the potential to revolutionize the virtual real estate industry by providing an immersive and unparalleled experience for our … [Read more...] about Ethereum Worlds Announces Launch of Virtual Luxury Apartments

Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

By Gary Symons TLL Editor in Chief The world's most popular circus will now entertain fans in the metaverse, with a new Big Top experience on Roblox. Cirque du Soleil Entertainment Group and Gamefam, a leading metaverse game developer, joined forces to create Cirque du Soleil’s first-ever immersive experience on Roblox, a global immersive platform where millions of … [Read more...] about Metaverse: Cirque du Soleil Creates Virtual Big Top Circus on Roblox

Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

By Allison Watkinson TLL Reporter Falcon’s Beyond says its BEYONDLAND metaverse experience on the Roblox platform has generated significant growth since its initial debut. According to Falcon's Beyond, the BEYONDLAND gaming experience has attracted more than two million visits since its official launch in March 2023. The company has also reported that the games' online … [Read more...] about Fans Flock to Falcon’s Beyond’s Virtual Theme Park on Roblox

MultiStory and Metavision Invite Fans to Dine Out in the Metaverse

By Allison Watkinson TLL Reporter MultiStory Media and Metavision have partnered up to launch a metaverse world based on the Come Dine With Me TV series. The independent metaverse experience was created by Metavision, Blockworks and the show’s producer Multistory Media using the Minecraft platform. The new experience is called Come Mine With Me and it allows players … [Read more...] about MultiStory and Metavision Invite Fans to Dine Out in the Metaverse

Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox

By Gary Symons TLL Editor in Chief The luxury fashion house Gucci and skate-shoe brand Vans have launched a virtual scavenger hunt between their two worlds on Roblox. The idea is to introduce younger consumers to luxury fashion through a brand already familiar to many younger people. Starting now and continuing through May 13, Roblox users can explore the two newly linked … [Read more...] about Metaverse: Gucci and Vans Team Up For Virtual Scavenger Hunt on Roblox

NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus

By Gary Symons TLL Editor in Chief The fashion retailer Aéropostale has engaged developer MetaversePlus to bring its brand into the metaverse. Aéropostale's parent company Authentic Brands Group signed the partnership with MetaversePlus to design, develop and expand the brand's presence in Web3 through NFTs, world building, as well as offering members only perks and … [Read more...] about NFT Licensing: Aeropostale Gets Virtual in Partnership With Metaverse Plus

Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox

Metaverse Installation To Include Concerts by Virtual K-Pop Artist Apoki By Gary Symons TLL Editor in Chief Fashion houses continue to blur the lines between reality and virtuality, as the Singapore fashion brand Charles & Keith is launching a virtual fashion house in the metaverse world The Sandbox. Called the CHARLESKEITHHAUS, the virtual fashion house is … [Read more...] about Metaverse Licensing: Charles & Keith Creates Virtual Fashion House in The Sandbox

Madballs Add Some Zany To The Metaverse in Deal With The Sandbox

By Allison Watkinson TLL Reporter The Sandbox metaverse gaming platform has launched a licensing partnership with Cloudco Entertainment for its Madballs character brand. A subsidiary of Animoca Brands, The Sandbox is a decentralized virtual metaverse platform that specializes in virtual real estate, gaming experiences, NFT trading, IP development, and more. Animoca … [Read more...] about Madballs Add Some Zany To The Metaverse in Deal With The Sandbox

Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks

By Gary Symons TLL Editor in Chief The popular fashion brand Lacoste is joining the industry's dive into the metaverse, filing five new trademarks for digital goods. The filings were made for its new Champs-Elysees line of apparel, jewelry, and luggage, which was launched back in July 2022 as a brand intended to be compatible with cryptocurrencies and non-fungible tokens, or … [Read more...] about Licensing Law: Fashion Giant Lacoste Files Five Metaverse Trademarks