By Allison Watkinson
MultiStory Media and Metavision have partnered up to launch a metaverse world based on the Come Dine With Me TV series.
The independent metaverse experience was created by Metavision, Blockworks and the show’s producer Multistory Media using the Minecraft platform.
The new experience is called Come Mine With Me and it allows players to enter the virtual town of Minechester to design and build a dinner party from scratch.
Players can shop at custom stores, discover new recipes and build a dinner party to share with online friends. Each players dinner party is given a score out of 10, and the contestant with the highest score wins.
“The further in development we went with Come Mine With Me, the more we asked ourselves, ‘Why hasn’t this been done already?” said Metavision creative lead, Ryan Norrington. “The format feels like it was designed from the very beginning to be played with friends on Minecraft. We’re very excited to be bringing a cultural heavyweight like Come Dine With Me to the Metaverse, where it can be discovered by an entirely new, highly engaged and younger audience.”
The metaverse experience is inspired by the Come Dine With Me reality TV show. The show is featured on the UK-based public broadcaster, Channel 4 and distributed internationally by ITV Studios. ITV Studios is the parent company of the production studio, Multistory Media.
Special Report: Do Low User Numbers Mean the Metaverse is a Flop?
“Come Dine With Me is already a hugely popular show, providing viewers with all the drama and excitement through its iconic format; I think we’ve all secretly wanted to take part ourselves,” said Channel 4’s Emma Derrick. “With our excellent partners, MultiStory Media and Metavision, we have been able to make this dream a reality by launching it into the metaverse and opening the world of Come Mine With Me to the next generation.”
The launch of Come Mine With Me is the latest in a number of initiatives that are designed to expand the TV franchise to new audiences. Other expansion initiatives include the launch of two FAST channels. The FAST channels are available on Samsung in the UK region and on Roku in the US.
“Keeping this beloved show fresh and relevant for our evolving audience has been a key focus over the past few years,” said MultiStory Media COO, Pukar Mehta. “The concept the team at Metavision came up with for the show’s evolution into the Metaverse was perfect, and something we had to bring to fruition. We continue to work with Channel 4 on exciting ideas and hope to continue Come Dine With Me’s journey into new and unexpected places.”
MultiStory Media is an ITV Studios label based in London, Manchester and Cardiff that produces a wide range of entertainment and fact-based TV programming for numerous channels and platforms.
Metavision is a digital game studio and creative agency for the metaverse that specializes in developing immersive experiences for brands and entertainment companies.