The Licensing Letter

News & Trends

The Latest Deals, Developments and Dancing From Licensing Expo

By Gary Symons TLL Editor in Chief And we're back. Licensing Expo returned in style on May 24, with thousands of licensing professionals flooding the show floor at the Mandalay Bay Convention Centre. Attendees were hot on the trail of deals and colleagues separated by the pandemic for two years shared drinks and laughs well into the night, as the Expo after party rocked the … [Read more...] about The Latest Deals, Developments and Dancing From Licensing Expo

Universal Music Centralizes Rosters for Bravado and Epic Rights

Bravado, Universal Music Group has announced the centralization of both Bravado and Epic Rights licensing rosters. Bravado acquired Epic Rights in 2019 and the new structure includes the expanded purview of Epic Rights’ SVP Global Licensing. Lisa Streff will oversee global licensing strategies across both companies. Streff will work closely with the existing Bravado and Epic … [Read more...] about Universal Music Centralizes Rosters for Bravado and Epic Rights

Who’s News: Paramount Consumer Products Taps Dan Cook As New Executive Hire

By Allison Watkinson TLL Reporter Paramount Consumer Products has announced Dan Cook is joining the company as Senior Vice President of Global E-Commerce. Paramount Consumer Products oversees all licensing and merchandising for Paramount. Paramount is a global entertainment company that creates media content and experiences for a global audience. In addition, Paramount … [Read more...] about Who’s News: Paramount Consumer Products Taps Dan Cook As New Executive Hire

Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison

The Brand Liaison says veteran executive Elisa Gangl is joining the team, just in time for Licensing Expo. The company says Gangl will be assigned to handle manufacturer representation and special projects for Brand Liaison clients, including both in-bound and out-bound licensing initiatives. “We are so thrilled to have someone with Elisa’s skill sets, know-how and incredible … [Read more...] about Who’s News: Licensing Veteran Elisa Gangl Joins Brand Liaison

EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’

By Gary Symons TLL Editor in Chief In one of the more shocking licensing stories this year, FIFA and Electronic Arts announced they are parting ways on their hugely profitable gaming partnership. To hear EA and FIFA talk about it, the split between the long-term partners is both amicable and no big deal. In fact, both FIFA and EA portrayed the development as a positive … [Read more...] about EA Games and FIFA End Licensing Partnership in ‘Amicable Divorce’

Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort

By Allison Watkinson TLL Reporter To celebrate Beanstalk’s 30th anniversary, the global brand licensing agency is offering a series of complimentary Licensing Lab workshops to three chosen brand owners. In return, Beanstalk asks only that the companies donate an amount of their choice to Unicef for its aid efforts in Ukraine. Following review of the contestants’ … [Read more...] about Beanstalk Offers Free Licensing Workshops For Ukraine Aid Effort

Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection

If Passed, Law Would Impact All Licensors, Limiting Copyrights to 56 Years By Gary Symons TLL Editor in Chief Senator Josh Hawley is introducing legislation targeting Disney that would have a devastating impact on the US licensing industry. The move comes as Hawley and other GOP leaders retaliate against The Walt Disney Company for its stated opposition to the so-called "Don't … [Read more...] about Licensing Law Shocker: Hawley Targets Disney With Bill To Limit Copyright Protection

Who’s News: New Faces at Peanuts and Magic Light

Former Nickelodeon and Viacom exec Lisa Silverman Meyers (pictured above) has been appointed SVP of International Peanuts Worldwide. Tasked with expanding the brand internationally, she will oversee all business outside of North America, identifying growth opportunities in underdeveloped markets. Silverman Meyers officially started in April and is based in New York. She … [Read more...] about Who’s News: New Faces at Peanuts and Magic Light

Epic Games and Microsoft Strike Blow Against Apple and Google

By Gary Symons TLL Editor in Chief The hit game Fortnite is returning to iOS and Android devices, thanks to an innovative licensing deal between Epic Games and Microsoft. The deal also strikes a blow against the closed environment of Apple's App Store and Alphabet's Google Play store, which currently hold a monopoly on app payments for those platforms. The deal will see … [Read more...] about Epic Games and Microsoft Strike Blow Against Apple and Google