As the short video wars heat up between TikTok, YouTube Shorts, and Instagram Reels, music labels are enjoying new value for licensing their IP. Now, India's Tips Industries has signed a lucrative deal with Google, allowing users of its YouTube Shorts service to use any music owned by the label. "As part of this deal, Tips will license its large catalogue to YouTube platform … [Read more...] about India’s Tips Industries Licenses Music For YouTube
News & Trends
Brainbase Launches New IP Solution
Forget NFTs; when you're trying to protect your IP, you need serious software designed for the job. Brainbase says that's exactly what it has launched this week, announcing the release of two new products that accompany the company's existing licensing management platform, Brainbase Assist. The new software offerings are known as Brainbase File and Brainbase Vault, and are … [Read more...] about Brainbase Launches New IP Solution
WTF Are NFTs, And Why Should You Care? Find Out In This Video
By Gary Symons TLL Editor in Chief If you've read recent articles in TLL about the rise of NFTs, or Non-Fungible Tokens, you'd know I am not a fan of the technology, nor how it is being used in the art and licensing industries right now. The main reason for that is the shocking amount of energy used by the cryptocurrencies that are at the heart of NFT technology. As of last … [Read more...] about WTF Are NFTs, And Why Should You Care? Find Out In This Video
Licensing Expo Confirms 2021 Conference To Be Virtual
The pandemic isn't quite done with the licensing industry just yet, as organizers have confirmed the annual Licensing Expo in Las Vegas will once again be a fully virtual, online experience. Informa Market’s Global Licensing Group confirmed it will not be staging a live, in-person conference due to the uncertainty surrounding COVID-19 infection rates and variants around the … [Read more...] about Licensing Expo Confirms 2021 Conference To Be Virtual
Who’s News: Parmar Promoted To MD Of Toymaster
Toymaster, the UK's national association of toy stores, has promoted Yogi Parmar to the role of Managing Director. Parmar has worked with Toymaster for several years, and recently has served along with Colin Farrow as the company's joint interim managing director. Toymaster chair Chris Blatcher says Parma is a long-serving, popular, and much respected leader of the Toymaster … [Read more...] about Who’s News: Parmar Promoted To MD Of Toymaster
Who’s News: ZAG Boosts Product Licensing Team
ZAG continues to ramp up its consumer products team, appointing Hyde Schram, an alumn of ViacomCBS and The Walt Disney Company, as its first Vice President of Global Promotions; and Betsabe Luna as Retail and Licensing Director, Mexico and Central America. Schram will report directly to Julian Zag, Executive Vice President, Global Operations, and Luna will report to the … [Read more...] about Who’s News: ZAG Boosts Product Licensing Team
Eddie Bauer Being Acquired By Authentic Brands
Retail and consumer products giant Authentic Brands and its partially owned subsidiary SPARC Group have reached an agreement to buy the outdoor clothing chain Eddie Bauer in a deal expected to close June 1. Deal terms have not yet been disclosed. Authentic Brands Group LLC is a global force in retail with more than 6,000 outlets worldwide, generating roughly $14 billion in … [Read more...] about Eddie Bauer Being Acquired By Authentic Brands
Who’s News: BBC Beefs Up Consumer Licensing
BBC Studios is building up its licensing division in the UK and the EMEA region by adding licensing veterans Gaby Dior and Louise Rigby to its team. The new executives are tasked with managing the BBC's current portfolio of licensing partnerships, including popular properties like Doctor Who, Bluey, and BBC Earth, and also with identifying new licensing opportunities. Dior … [Read more...] about Who’s News: BBC Beefs Up Consumer Licensing
Who’s News: ViacomCBS’s Vidcon Makes 5 Key Appointments
Convention company Vidcon, a division of ViacomCBS, has appointed Nicole Leo to serve as director of creator partnerships, as Vidcon prepares its return to Anaheim with a live convention. Leo is tasked with cultivating relationships with the world's top video creators, musicians, and celebrities, and also creating new programming for the talent she brings to the company's … [Read more...] about Who’s News: ViacomCBS’s Vidcon Makes 5 Key Appointments
Hollie Holmes Takes The Wheel At PlayMonster
PlayMonster LLC has made a big move in its licensing department, announcing Mattel's Senior Director of Strategic Development, Hollie Holmes, is joining the company as its Global Head of Licensing. This is a new position at PlayMonster, a Wisconsin-based toy company that has grown to offer products globally. The company says Holmes will oversee the company’s global licensing … [Read more...] about Hollie Holmes Takes The Wheel At PlayMonster