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Spielwarenmesse Survey Shows Demand For Sustainable Toys

By Gary Symons TLL Editor in Chief A new survey conducted for Spielwarenmesse shows sustainability will be a key factor for toy makers and licensors in coming years. The world’s largest toy fair commissioned research… . . . read more

Sustainable Licensing: Popeye and Angry Birds Partner to Clean Up The Oceans

Polluters better watch out, as Popeye the Sailorman has partnered with the Angry Birds for a tournament supporting ocean cleanup efforts. The partnership between Popeye rights holder King Features and Angry Birds developer Rovio Entertainment will… . . . read more

Sustainable Licensing: Music Leaders Unite To Create Climate Pact

A group of music companies, including the largest licensors in the industry, have launched what they call the Music Climate Pact. The Climate Pact includes the Big Three of the music industry—Sony Music Group, Universal… . . . read more

Mattel Honored With First Licensing Sustainability Award

The Society of Product Licensors Committed to Excellence and The Licensing Letter are pleased to announce that Mattel’s toy recycling program has won the first ever Licensing Sustainability Award. The LSA is awarded quarterly to… . . . read more

Skechers Partners With Nature Conservancy On ‘Our Planet Matters’ Collection

By Gary Symons TLL Editor in Chief The popular footwear company Skechers USA is working on a multi-year partnership with The Nature Conservancy to protect the environment. As part of that program, Skechers will donate… . . . read more

Spread Group Wins Global Apparel Deal With ZAG

Print-on-Demand Collection for Kids and Young Adults will List in Time for the Holiday Season The award-winning animation studio ZAG has signed a global licensing agreement with Spread Group for print-on-demand apparel and accessories. Under this… . . . read more

The Licensing Letter and SPLiCE To Unveil First Licensing Sustainability Award

The first ever Licensing Sustainability Award (LSA) from SPLiCE and The Licensing Letter will be revealed on Dec. 1 at the SPLiCE Licensors Summit. The Society of Product Licensors Committed to Excellence (SPLiCE) and The… . . . read more

Sustainability in Licensing: Funko Adopts Product Recycling Program

By Gary Symons TLL Editor in Chief Plastic waste is a massive problem for the licensing and manufacturing industries, but increasingly companies are adopting sustainable practices, including improvements to recycling programs. Now the pop culture… . . . read more

Sustainable Licensing: Products of Change Appoints Gary Pope as Children’s Ambassador

The licensing sustainability organization Products of Change continues to grow its core team, and has now appointed Gary Pope as its new Children’s Ambassador. Products of Change’s mission is to encourage companies and brands to… . . . read more

Sustainable Licensing: Maya The Bee Creates Sustainability Guide For Licensees

Studio 100 Media and its popular brand Maya the Bee are taking the next steps in their mission to protect the environment and promote sustainability in licensing. Together with PACOON, a leading agency in Central… . . . read more