By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
Trade Shows
Trade Shows: India’s Largest Toy Fair Coming in September
Companies interested in the India toy market will be able to attend the Kids India tradeshow, live in Mumbai in mid-September. Organized by Spielwarenmesse, the eighth edition of Kids India takes place from Sept. 15-17 at the Jio World Convention Centre in Mumbai. It is regarded as India’s most important international B2B fair for toys, children’s products and sports goods, but … [Read more...] about Trade Shows: India’s Largest Toy Fair Coming in September
Products of Change To Deliver Sustainability Sessions at Autumn Fair
Submitted Content from Products of Change Products of Change has forged a strategic partnership with Autumn Fair to deliver and drive sustainability educational sessions and practice guides at the popular Birmingham retail buying show this year. As the conversation surrounding sustainability in the retail and consumer products sectors has deepened, so too has Autumn Fair’s … [Read more...] about Products of Change To Deliver Sustainability Sessions at Autumn Fair
New Forum Launched for Companies Seeking Digital Entertainment Licenses
The first Entertainment X Tracks Forum will take place in November as a way to help retailers, licensing companies and licensees seeking new digital entertainment properties. The event was developed by Steven Ekstract, the founder and former publisher of License Global, and is being hosted at the offices of United Talent Agency in Beverly Hills on Nov. 2-3. “The business of … [Read more...] about New Forum Launched for Companies Seeking Digital Entertainment Licenses
Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
The Brand & Licensing Innovation Summit is living up to its name with a slate of speakers on everything from metaverse licensing and NFTs to sustainability and experiential entertainment. Brand & Licensing Innovation Summit (B&LIS) North America is a two-day thought leadership conference dedicated to transforming the future of brand licensing. The summit announced … [Read more...] about Licensing Conferences: B&LIS Unveils Speaker Lineup for New York Event
Trade Shows: MGM to Unveil New Licensing Initiatives at BLE
Metro Goldwyn Mayer says it will have a grand reveal of new licensing opportunities when it displays at Brand Licensing Europe in September. As well, MGM says it will be serving up some special sneak peaks for some new and evergreen properties, like Pink Panther, Vikings: Valhalla, Killer Klowns, and Wednesday. MGM is, of course, one of the preeminent studios from the glory … [Read more...] about Trade Shows: MGM to Unveil New Licensing Initiatives at BLE
Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe
By Gary Symons TLL Editor in Chief Licensees will find Brand Licensing Europe a good opportunity to approach Dr. Seuss for new licenses, as the brand plans a major CP expansion. Dr. Seuss Enterprises is already one of the world's top licensors and has been a leading children's entertainment company since 1993. The company has turned Dr. Seuss' whimsical drawings and clever … [Read more...] about Trade Shows: Dr. Seuss Unveils Available Licenses for Brand Licensing Europe
Fashion Brand Custo Barcelona Partners With Art Ask Agency
By Allison Watkinson TLL Reporter Art Ask Agency has added the international fashion brand Custo Barcelona to its portfolio of lifestyle licenses. Art Ask Agency is an international licensing agency that offers complete services to licensees and brand owners. Based in Barcelona, the agency is known for working with global rights, fast turnaround, approvals, feedback, … [Read more...] about Fashion Brand Custo Barcelona Partners With Art Ask Agency
Commentary: Why You Should Target Games For Your Intellectual Property
Commentary: Why You Should Target Games For Your IP at Licensing Expo 2022 Featured Content From Layer Licensing Licensing Expo is a fantastic event to find new licensing opportunities for your IP. Licensing professionals from more than 70 countries came together in Las Vegas at the end of May in search of potential partners to buddy up with—though, it’s easy to overlook … [Read more...] about Commentary: Why You Should Target Games For Your Intellectual Property
Interview: Daniel Tiger Roaring Into New Licensing Categories
Gary Symons TLL Editor in Chief Daniel Tiger's Neighborhood remains a hit after 10 years, and recently seemed to explode with new licensing deals prior to Licensing Expo. This year at the show I caught up with Matthew Shiels, who last year was promoted from director to VP of Business and Legal Affairs at Fred Rogers Productions. As a major part of that promotion, Shiels now … [Read more...] about Interview: Daniel Tiger Roaring Into New Licensing Categories