The popular giftware brand Lolita has signed up for licensing representation with Jewel Branding and Licensing. CEO and founder Lolita Healy (pictured above) says she signed up with Jewel because she believes the licensing firm has the right team and approach to help the firm continue its sales and licensing momentum. “I chose Jewel Branding to represent and guide the … [Read more...] about Women’s Giftware Brand Lolita Signs With Jewel
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EA Games Launches Revolutionary Tech For FIFA 2022
Electronic Arts is celebrating the record-breaking launch of EA SPORTS FIFA 22, which features a revolutionary new gameplay technology that EA has dubbed HyperMotion. The launch comes with what must have been a legendarily expensive launch trailer as well, featuring some of the world's greatest football (soccer) stars past and present, and even actor/pitchman Ryan Reynolds. … [Read more...] about EA Games Launches Revolutionary Tech For FIFA 2022
Canadian Experiment Furthers McDonald’s Sustainability Goals
By Gary Symons TLL Editor in Chief McDonald's is continuing its drive toward environmental sustainability with a new program in Canada that will see two Green Concept Restaurants unveiled in London, Ontario, and Vancouver, British Columbia. The move follows a major initiative reported on by The Licensing Letter on Sept. 22 (see link below) that saw McDonald's announce a … [Read more...] about Canadian Experiment Furthers McDonald’s Sustainability Goals
Loungefly Launches New Disney-themed Backpack Collection
Funko's lifestyle brand Loungefly announced its November Beauty and the Beast and Cinderella-inspired collections, continuing the brand’s monthly Disney Castle and Disney Villains Scenes Series. The latest November drops include signature mini backpacks (MSRP: $80), a crossbody bag (MSRP: $65) and wallets (MSRP: $40), all available on Loungefly.com. “Transforming classic … [Read more...] about Loungefly Launches New Disney-themed Backpack Collection
WowWee Dreams Big With Barbie Dream Playhouse
The innovative play company WowWee, best known for its groundbreaking robots, has launched a new pop-up Barbie Dream House, in partnership with Mattel. WowWee launched with the introduction of its Robosapien toy robot in 2004, revolutionizing the way people interact with robotic companions or toys, but the company has also developed other lines of consumer entertainment … [Read more...] about WowWee Dreams Big With Barbie Dream Playhouse
Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
BBC Studios has signed an agreement for a multi-territory licensing deal with Crayola for stationery, arts, crafts and coloring packs, further expanding its global licensing portfolio for the multi-award-winning Bluey. “Crayola has inspired artistic creativity in children for more than 100 years," said Warren Schorr, Vice President, Business Development and Global Licensing at … [Read more...] about Bluey’s Latest Licensing Deal Signed With A Crayola Crayon?
Art Ask Launches Frida Kahlo Blueprint Collection
Barcelona-based Art Ask Agency continues to grow the Frida Kahlo licensing program with the launch of the officially licensed Blueprint Collections range of gift and stationery products in the UK and Ireland. The range includes over 20 different SKUs with gold foil detail and tassels including a handbag notebook, recipe journal, travel mugs and more, appealing to a wide … [Read more...] about Art Ask Launches Frida Kahlo Blueprint Collection
Konami Hops Into Game Shows With Frogger Deal
The gaming company Konami is taking the fun to the small screen, with a new game show based on its popular hit video game Frogger. The Peacock Original series Frogger is premiered Sunday, Oct. 3 at 8 p.m. ET/PT on YTV as part of its 'Fam Fun' weekend lineup. Frogger stars hosts Damon Wayans Jr. and Kyle Brandt, and promises to test skill, strategy and strength as contestants … [Read more...] about Konami Hops Into Game Shows With Frogger Deal
COVID Continues To Impact Licensing Trends This Fall
By Alicia Rosa Fall is here with school in full swing and some people returning to physical offices. According to a new survey from MassMutual, Americans are projected to have spent an extra $700 this summer. That being said, many consumers are keeping a close eye on the spread of the Delta variant and reverting to old shopping and buying behaviors, such as relying heavily on … [Read more...] about COVID Continues To Impact Licensing Trends This Fall
Harry Potter Can Go Quidditch Cruising, No Broomsticks Required
Following the success of the first-ever Harry Potter-inspired cruiser bike in 2020, Dynacraft is partnering with Warner Bros. Consumer Products introduce a new Harry Potter Quidditch themed bike in time for holiday season 2021. Dynacraft’s new Quidditch themed bike features custom Harry Potter graphics and a prominently displayed, colorful Quidditch logo in front that is … [Read more...] about Harry Potter Can Go Quidditch Cruising, No Broomsticks Required