The global children's products brand Graco will expand into new categories in a licensing deal with Dan Dee International. “We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and … [Read more...] about Graco Expands Into New Categories With Dan Dee Deal
Archive
Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
Mattel and Warner Bros. have announced development of a Hot Wheels movie, produced by J.J. Abrams' Bad Robot studio. The result will be a live-action film featuring the venerable toy racing car brand, which remains the number one selling toy in the world, with more than 8 billion vehicles sold. True to its name, the film will bring to life the world's hottest cars, monster … [Read more...] about Toy Licensing: Hot Wheels Go Hollywood in Warner x Mattel Deal
TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
The popular show Are You Smarter Than A 5th Grader? is being turned into an app, thanks to a licensing deal between THQ Nordic and MGM. The two companies have announced plans to bring the classic Are You Smarter Than A 5th Grader? franchise to Nintendo Switch, PS4, PS5, Xbox One, Xbox Series X|S, as well as PC later this year. The game is in development with THQ Nordic-owned … [Read more...] about TV Licensing: Find Out if You’re Smarter Than a 5th Grader With New App
Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
Toy giant Mattel has raised the bar on its plans for sustainable packaging, pledging to reduce plastics by 25% by 2030. Mattel also says any plastic that still being used by 2030 will be 100% recycled, recyclable, or will be less harmful bio-based plastics. “We are proud of the progress we have made in the past year toward our ESG goals and recognize that there is much more to … [Read more...] about Sustainability: Mattel Sets Aggressive Goal To Reduce Plastic in Packaging
War In Ukraine Will Negatively Impact Licensing Industry in 2022/23
By Gary Symons TLL Editor in Chief According to the IMF’s latest World Economic Outlook, the war in Ukraine will set back the global economic recovery, will create several months of high inflation, and may plunge much of the world into a recession. The war is also expected to further tangle up global logistics, and threatens to cause widespread hunger as food prices … [Read more...] about War In Ukraine Will Negatively Impact Licensing Industry in 2022/23
Wurlitzer and LMCA To Make Beautiful Music Together
Wurlitzer Partners with LMCA to Extend the Brand into New Categories The venerable music-making brand Wurlitzer has appointed global brand extension licensing agency LMCA to extend its brand into new categories in audio, music, and entertainment areas. Wurlitzer is a venerable German American brand known for its innovative musical instruments and equipment that helped “bring … [Read more...] about Wurlitzer and LMCA To Make Beautiful Music Together
Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership
The superheroes from Miraculous are fighting the evils of plastic pollution in a partnership with The Breteau Foundation. The foundation says it is collaborating with the animation studios ZAG and ON Kids & Family to produce a special episode of the hit show Miraculous: Tales of Ladybug and Cat Noir. Scheduled for release in the spring of 2023, the episode seeks to inspire … [Read more...] about Sustainable Licensing: ZAG’s Miraculous Tackles Plastic Pollution in New Partnership
Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal
The global sporting goods company HEAD is launching Stand Up Paddleboards with licensee co:sports. The German company is well known as an innovator in the SUP market, with a sterling reputation for quality, safety and durability. "Since HEAD stands for performance and innovation, among other things, we are very happy to have won a selected expert in the field of SUP with the … [Read more...] about Sporting Goods: HEAD Gets Its Feet Wet With Paddleboard Deal
Smiley in Licensed Activation with ECE Marketplaces in Europe
Smiley World is literally bringing smiles to faces across Europe in a licensing activation with retail giant ECE Marketplaces. ECE is bringing SmileyWorld to 94 of its shopping centres across Germany, Austria, Poland and Italy. From April 28 to May 7, visitors will find the Smiley icon, celebrating its 50 year anniversary across more than 350 activations taking place in … [Read more...] about Smiley in Licensed Activation with ECE Marketplaces in Europe
Art Licensing: Debra Valencia Brings Beauty to Banking
The popular artist Debra Valencia has partnered with CARD to create 24 debit card designs that put beauty into your banking. Through a licensing deal brokered by The Brand Liaison, customers can choose between 24 vibrant new debit card designs from CARD, a leader in personal finance. "This awesome partnership was designed to bring Debra Valencia fans closer to their favorite … [Read more...] about Art Licensing: Debra Valencia Brings Beauty to Banking