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Graco Expands Into New Categories With Dan Dee Deal

The global children’s products brand Graco will expand into new categories in a licensing deal with Dan Dee International.

“We are extremely delighted and honored to be partnering with Graco. This agreement will showcase our creativity and product development capabilities. We will continue to drive Graco’s brand message with products that are authentic, innovative, fun, and safe,” said Mark Matheny, Head of Licensing, Dan Dee.

Graco is part of Newell Brands Inc. and is best known as a leading producer of car seats, strollers, travel systems, swings, highchairs, play yards and nursery care essentials.

The company now intends to expand into new categories related to children, and has chosen to work with Dan Dee, a global leader in baby, pet, plush, and home décor products. Dan Dee says it has exciting plans to help expand Graco with an extensive line of innovative play, activity, storage, and functional baby products for at-home and on-the-go, set to launch in North America in 2023.

“We are excited to partner with Dan Dee International to bring fun and innovative products to our littlest consumers,” said Kerry Strzelecki, VP of Brand Development, Graco Children’s Products. “Dan Dee’s expertise in these categories is a welcome addition to the Graco product mix.”